,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomo
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n) Chapter 1 An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it usefu
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l to learn their interests in music or clothing, how they spend their leisure tim
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e, and even their attitudes about social issues, to be able to categorize consume
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rs according to their lifestyles. This sort of information is called:
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A) core values. O L
B) psychographics.
C) configurations.
D) physiognomies.
ii ANSWER: B
Type: MC O L
Page Ref: 2 SkiOL OL OL
ll: Application
Objective: L1-01 Consumer behaviour is a process.
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2) Tina, a supervisor of displays for Sears Canada, knows that attractive disp
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lays can generate additional sales of particular items. From a marketer's pe
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rspective, this is: O L O L
A) a purchase issue.
O L O L
B) a post purchase issue.
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C) merchandising complexity. OL
D) a loss O L
leader. O
LANSWER
:
A
Type: MC O L
Page Ref: 3 SkiOL OL OL
ll: Application
Objective: L1-01 Consumer behaviour is a process.
O L O L O L O L O L
,3) John is the vice president of marketing for a local tour guide company. He is
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, concerned that his customers are not recommending his company to their fri
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ends. For John, this problem is a:
O L OL O L O L O L O L
A) purchase issue. OL
B) demographic problem. OL
C) prepurchase issue. OL
D) post purchase issue.
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ANSWER:
ii D
Type: MC O L
Page Ref: 3 Ski
OL OL OL
ll: Application
Objective: L1-01 Consumer behaviour is a process.
O L O L O L O L O L
OL OL OL OL OL OL OL OL
n) Chapter 1 An Introduction to Consumer Behaviour
OL O L O L O L O L O L
1) In studying consumers like Gail, a college student, marketers often find it usefu
OL OL OL OL O L OL OL OL OL O L OL OL
l to learn their interests in music or clothing, how they spend their leisure tim
OL OL OL O L O L O L O L O L O L O L O L O L O L O L
e, and even their attitudes about social issues, to be able to categorize consume
O L O L O L OL O L O L O L O L O L O L O L O L O L
rs according to their lifestyles. This sort of information is called:
O L O L O L OL O L O L O L O L O L O L
A) core values. O L
B) psychographics.
C) configurations.
D) physiognomies.
ii ANSWER: B
Type: MC O L
Page Ref: 2 SkiOL OL OL
ll: Application
Objective: L1-01 Consumer behaviour is a process.
O L O L O L O L O L
2) Tina, a supervisor of displays for Sears Canada, knows that attractive disp
OL OL OL OL OL OL OL O L OL O L OL
lays can generate additional sales of particular items. From a marketer's pe
OL OL O L O L O L O L O L O L O L O L O L
rspective, this is: O L O L
A) a purchase issue.
O L O L
B) a post purchase issue.
OL O L O L
C) merchandising complexity. OL
D) a loss O L
leader. O
LANSWER
:
A
Type: MC O L
Page Ref: 3 SkiOL OL OL
ll: Application
Objective: L1-01 Consumer behaviour is a process.
O L O L O L O L O L
,3) John is the vice president of marketing for a local tour guide company. He is
O L O L OL O L O L O L O L O L OL O L O L OL O L OL
, concerned that his customers are not recommending his company to their fri
O L O L O L O L O L O L O L O L O L O L O L
ends. For John, this problem is a:
O L OL O L O L O L O L
A) purchase issue. OL
B) demographic problem. OL
C) prepurchase issue. OL
D) post purchase issue.
OL OL
ANSWER:
ii D
Type: MC O L
Page Ref: 3 Ski
OL OL OL
ll: Application
Objective: L1-01 Consumer behaviour is a process.
O L O L O L O L O L
