,Essentialsof
Strategic
n
Management
n
TheQuestforCompetitive
n n n
Advantage
n
Dartmouth College
n
The University of Alabama
n n n
,ESSENTIALS OF STRATEGIC MANAGEMENT n n n
Published by McGraw- n n
Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2021 by McGraw-
n n n n n n n n n n n n n
Hill Education. All rights reserved. Printed in the United States of America. No part of thisa
n n n n n n n n n n n n n n n
npublic tion may be reproduced or distributed in any form or by any means, orWstored in a
n n n n n n n n n n n n n n n n
ndatabase or re trieval system, without the prior written consent of McGraw-
n n n n n n n n n n n
Hill Education, including, but not limited to, in any network or other electronic storage or
n n n n n n n n n n n n n n
ntransmissi on, or broadcast for distance learning.
n n n n n n
Some ancillaries, including electronic and print components, may not be available to
n n n n n n n n n n n
ncusto mers outside the United States.
n n n n n
This book is printed on acid-
n n n n n
n free paper. n n 1 2 3 4 5 6 7
n n n n n n
n 8 9
n
LWI 24 23 22 21 20 n n n n n
ISBN 978-1-260-57566-8 n
MHID 1-260-57566-7 n
Cover Image: helloSG/Shutterstock
n n
opyright page.
n
All credits appearing on page or at the end of the book are considered to be an extension
n n n n n n n n n n n n n n n n n
nof the cn n
The Internet addresses listed in the text were accurate at the time of publication. The inclusion
n n n n n n n n n n n n n n n
nof aW website does not indicate an endorsement by the authors or McGraw-Hill Education,
n n n n n n n n n n n n n
nand McGraw- n
HillWEducationWdoesWnotW guaranteeWtheWaccuracyWofWtheWinformationWpresentedWatWtheseWsites. n
, mheducation.com/highered
Strategic
n
Management
n
TheQuestforCompetitive
n n n
Advantage
n
Dartmouth College
n
The University of Alabama
n n n
,ESSENTIALS OF STRATEGIC MANAGEMENT n n n
Published by McGraw- n n
Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2021 by McGraw-
n n n n n n n n n n n n n
Hill Education. All rights reserved. Printed in the United States of America. No part of thisa
n n n n n n n n n n n n n n n
npublic tion may be reproduced or distributed in any form or by any means, orWstored in a
n n n n n n n n n n n n n n n n
ndatabase or re trieval system, without the prior written consent of McGraw-
n n n n n n n n n n n
Hill Education, including, but not limited to, in any network or other electronic storage or
n n n n n n n n n n n n n n
ntransmissi on, or broadcast for distance learning.
n n n n n n
Some ancillaries, including electronic and print components, may not be available to
n n n n n n n n n n n
ncusto mers outside the United States.
n n n n n
This book is printed on acid-
n n n n n
n free paper. n n 1 2 3 4 5 6 7
n n n n n n
n 8 9
n
LWI 24 23 22 21 20 n n n n n
ISBN 978-1-260-57566-8 n
MHID 1-260-57566-7 n
Cover Image: helloSG/Shutterstock
n n
opyright page.
n
All credits appearing on page or at the end of the book are considered to be an extension
n n n n n n n n n n n n n n n n n
nof the cn n
The Internet addresses listed in the text were accurate at the time of publication. The inclusion
n n n n n n n n n n n n n n n
nof aW website does not indicate an endorsement by the authors or McGraw-Hill Education,
n n n n n n n n n n n n n
nand McGraw- n
HillWEducationWdoesWnotW guaranteeWtheWaccuracyWofWtheWinformationWpresentedWatWtheseWsites. n
, mheducation.com/highered