,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomo
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n) Chapter 1 An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it usefu
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l to learn their interests in music or clothing, how they spend their leisure tim
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e, and even their attitudes about social issues, to be able to categorize consum
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ers according to their lifestyles. This sort of information is called:
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A) core values. B N
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER:
ii B
Type: MC B N
Page Ref: 2 SkiBN BN BN
ll: Application
Objective: L1-01 Consumer behaviour is a process.
B N B N B N B N B N
2) Tina, a supervisor of displays for Sears Canada, knows that attractive dis
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plays can generate additional sales of particular items. From a marketer's
BN BN B N B N B N B N B N B N B N B N B N
perspective, this is: B N B N
A) a purchase issue.
B N B N
B) a post purchase issue.
BN B N B N
C) merchandising complexity. BN
D) a loss B N
leader. B
N ANSWER
:
A
Type: MC B N
Page Ref: 3 SkiBN BN BN
ll: Application
Objective: L1-01 Consumer behaviour is a process.
B N B N B N B N B N
,3) John is the vice president of marketing for a local tour guide company. He is
B N B N BN B N B N B N B N B N BN B N B N BN B N BN
, concerned that his customers are not recommending his company to their fri
B N B N B N B N B N B N B N B N B N B N B N
ends. For John, this problem is a:
B N BN B N B N B N B N
A) purchase issue. BN
B) demographic problem. BN
C) prepurchase issue. BN
D) post purchase issue.
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ANSWER:
ii D
Type: MC B N
Page Ref: 3 Ski
BN BN BN
ll: Application
Objective: L1-01 Consumer behaviour is a process.
B N B N B N B N B N
BN BN BN BN BN BN BN BN
n) Chapter 1 An Introduction to Consumer Behaviour
BN B N B N B N B N B N
1) In studying consumers like Gail, a college student, marketers often find it usefu
BN BN BN BN B N BN BN BN BN B N BN BN
l to learn their interests in music or clothing, how they spend their leisure tim
BN BN BN B N B N B N B N B N B N B N B N B N B N B N
e, and even their attitudes about social issues, to be able to categorize consum
B N B N B N BN B N B N B N B N B N B N B N B N B N
ers according to their lifestyles. This sort of information is called:
B N B N B N BN B N B N B N B N B N B N
A) core values. B N
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER:
ii B
Type: MC B N
Page Ref: 2 SkiBN BN BN
ll: Application
Objective: L1-01 Consumer behaviour is a process.
B N B N B N B N B N
2) Tina, a supervisor of displays for Sears Canada, knows that attractive dis
BN BN BN BN BN BN BN B N BN B N BN
plays can generate additional sales of particular items. From a marketer's
BN BN B N B N B N B N B N B N B N B N B N
perspective, this is: B N B N
A) a purchase issue.
B N B N
B) a post purchase issue.
BN B N B N
C) merchandising complexity. BN
D) a loss B N
leader. B
N ANSWER
:
A
Type: MC B N
Page Ref: 3 SkiBN BN BN
ll: Application
Objective: L1-01 Consumer behaviour is a process.
B N B N B N B N B N
,3) John is the vice president of marketing for a local tour guide company. He is
B N B N BN B N B N B N B N B N BN B N B N BN B N BN
, concerned that his customers are not recommending his company to their fri
B N B N B N B N B N B N B N B N B N B N B N
ends. For John, this problem is a:
B N BN B N B N B N B N
A) purchase issue. BN
B) demographic problem. BN
C) prepurchase issue. BN
D) post purchase issue.
BN BN
ANSWER:
ii D
Type: MC B N
Page Ref: 3 Ski
BN BN BN
ll: Application
Objective: L1-01 Consumer behaviour is a process.
B N B N B N B N B N
