Instructor’s Manual #z
Research Methods for #z #z
Business Students
#z #z
Eighth edition #z
Mark NK Saunders #z #z
Philip Lewis
#z #z
Adrian Thornhill
#z #z
For further instructor material
#z #z #z
please visit:
#z #z
www.pearsoned.co.uk/saunders
ISBN: # z 978-1-292-20882-4
Pearson Education Limited 2019
#z #z #z #z
Lecturers #zadopting #zthe #zmain #ztext #zare #zpermitted #zto #zdownload #zand #zphotocopy #zthe #zmanual #zas
#zrequired.
,PEARSON # z EDUCATION #z LIMITED
KAO
#zTwo
#zKAO
#zPark
Harlow #zCM17
#z9SR #zUnited
#z Kingdom
Tel: #z+44 #z(0)1279 #z623623
Web: #z www.pearson.com/uk
Seventh # z edition # z published # z 2016
This #zedition #zpublished #z2019
© #zPearson #zEducation #zLimited #z2019
The #zrights #zof #zMark #zNK #zSaunders, #zPhilip #zLewis #zand #zAdrian #zThornhill #zto #zbe #zidentified
#zas #zauthors #z of #zthis #zwork #zhave #zbeen #zasserted #zby #zthem #zin #zaccordance #zwith #zthe #zCopyright,
#zDesigns #zand #zPatents #z Act #z 1988.
Pearson #zEducation #zis #znot #zresponsible #zfor #zthe #zcontent #zof #zthird-party #zinternet
sites. #zISBN
#z # z 978-1-292-20882-4
All #zrights #zreserved. #zPermission #zis #zhereby #zgiven #zfor #zthe #zmaterial #zin #zthis #zpublication
#z to #z be #z reproduced #zfor #zstudent #zhandouts, #zwithout #zexpress #zpermission #zof #zthe #zPublishers,
#zfor #zeducational #z purposes #z only. #z In #z all #z other #z cases, #z no #z part #z of #zthis #z publication #z may
#z be #z reproduced, #z stored #zin #za #z retrieval #z system, #z or #z transmitted #zin #z any #z form #zor #z by #z any
#z means, #z electronic, #z mechanical, #z photocopying, #z recording, #z or #z otherwise #z without #z either
#zthe #z prior #z written #z permission #z of #zthe #z Publishers #z or #z a #z licence #z permitting #z restricted
#z copying #z in #zthe #z United #z Kingdom #z issued #z by #zthe #z Copyright #z Licensing #z Agency #z Ltd.,
# z Barnard’s #z Inn, #z 86 #z Fetter #z Lane, #z London #z EC4A #z 1EN. #z This #z book #zmay #znot #zbe #zlent,
#zresold, #zhired #zout #zor #zotherwise #zdisposed #zof #zby #zway #zof #ztrade #zin #zany #zform #zof #z binding #z or
#z cover #z other #zthan #zthat #zin #z which #z it #zis #z published, #z without #zthe #z prior #z consent #z of #zthe
#z Publishers.
All #ztrademarks #zused #zherein #zare #zthe #zproperty #zof #ztheir #zrespective #zowners. #zThe #zuse #zof
#z any #ztrademark #zin #zthis #ztext #zdoes #znot #zvest #zin #zthe #zauthor #zor #zpublisher #zany #ztrademark
#zownership #zrights #zin #z such #ztrademarks, #znor #zdoes #zthe #zuse #zof #zsuch #ztrademarks #zimply #zany
#zaffiliation #zwith #zor #zendorsement #z of #z this #ztext #z by #z such #z owners.
, Contents
Chapters Pages
Introduction 5
1 Business #z and #z management #z research, #z reflective #z diaries #z and #z the #z purpose
of #zthis #zbook 15
2 Choosing #z a #z research #z topic #z and #z developing #z your #z research #z proposal 19
3 Critically #z reviewing #z the #z literature 23
4 Understanding #z research #z philosophy #z and # z approaches #z to #z theory #z development
27
5 Formulating #z the #z research #z design 32
6 Negotiating # z access # z and # z research # z ethics 36
7 Selecting # z samples 40
8 Utilising #z secondary # z data 44
9 Collecting #z data #z through #z observation 48
10 Collecting #z primary #z data #z using #z research #z interviews #z and #z research #z diaries 54
11 Collecting #z primary # z data #z using #z questionnaires 59
12 Analysing #z data #z quantitatively 63
13 Analysing #z data #z qualitatively 68
14 Writing #z and #z presenting #z your #z project #z report 72
Appendix 75
1 Research #z project #z assignment 75
2 Group #z poster #z research #z project #z assignment 80
3 Research # z proposal # z assignment 84
4 Additional #z cases #z on #z the #z companion #z website 89
3
© #zPearson #zEducation #zLimited
#z2019
, 4
© #zPearson #zEducation #zLimited
#z2019
Research Methods for #z #z
Business Students
#z #z
Eighth edition #z
Mark NK Saunders #z #z
Philip Lewis
#z #z
Adrian Thornhill
#z #z
For further instructor material
#z #z #z
please visit:
#z #z
www.pearsoned.co.uk/saunders
ISBN: # z 978-1-292-20882-4
Pearson Education Limited 2019
#z #z #z #z
Lecturers #zadopting #zthe #zmain #ztext #zare #zpermitted #zto #zdownload #zand #zphotocopy #zthe #zmanual #zas
#zrequired.
,PEARSON # z EDUCATION #z LIMITED
KAO
#zTwo
#zKAO
#zPark
Harlow #zCM17
#z9SR #zUnited
#z Kingdom
Tel: #z+44 #z(0)1279 #z623623
Web: #z www.pearson.com/uk
Seventh # z edition # z published # z 2016
This #zedition #zpublished #z2019
© #zPearson #zEducation #zLimited #z2019
The #zrights #zof #zMark #zNK #zSaunders, #zPhilip #zLewis #zand #zAdrian #zThornhill #zto #zbe #zidentified
#zas #zauthors #z of #zthis #zwork #zhave #zbeen #zasserted #zby #zthem #zin #zaccordance #zwith #zthe #zCopyright,
#zDesigns #zand #zPatents #z Act #z 1988.
Pearson #zEducation #zis #znot #zresponsible #zfor #zthe #zcontent #zof #zthird-party #zinternet
sites. #zISBN
#z # z 978-1-292-20882-4
All #zrights #zreserved. #zPermission #zis #zhereby #zgiven #zfor #zthe #zmaterial #zin #zthis #zpublication
#z to #z be #z reproduced #zfor #zstudent #zhandouts, #zwithout #zexpress #zpermission #zof #zthe #zPublishers,
#zfor #zeducational #z purposes #z only. #z In #z all #z other #z cases, #z no #z part #z of #zthis #z publication #z may
#z be #z reproduced, #z stored #zin #za #z retrieval #z system, #z or #z transmitted #zin #z any #z form #zor #z by #z any
#z means, #z electronic, #z mechanical, #z photocopying, #z recording, #z or #z otherwise #z without #z either
#zthe #z prior #z written #z permission #z of #zthe #z Publishers #z or #z a #z licence #z permitting #z restricted
#z copying #z in #zthe #z United #z Kingdom #z issued #z by #zthe #z Copyright #z Licensing #z Agency #z Ltd.,
# z Barnard’s #z Inn, #z 86 #z Fetter #z Lane, #z London #z EC4A #z 1EN. #z This #z book #zmay #znot #zbe #zlent,
#zresold, #zhired #zout #zor #zotherwise #zdisposed #zof #zby #zway #zof #ztrade #zin #zany #zform #zof #z binding #z or
#z cover #z other #zthan #zthat #zin #z which #z it #zis #z published, #z without #zthe #z prior #z consent #z of #zthe
#z Publishers.
All #ztrademarks #zused #zherein #zare #zthe #zproperty #zof #ztheir #zrespective #zowners. #zThe #zuse #zof
#z any #ztrademark #zin #zthis #ztext #zdoes #znot #zvest #zin #zthe #zauthor #zor #zpublisher #zany #ztrademark
#zownership #zrights #zin #z such #ztrademarks, #znor #zdoes #zthe #zuse #zof #zsuch #ztrademarks #zimply #zany
#zaffiliation #zwith #zor #zendorsement #z of #z this #ztext #z by #z such #z owners.
, Contents
Chapters Pages
Introduction 5
1 Business #z and #z management #z research, #z reflective #z diaries #z and #z the #z purpose
of #zthis #zbook 15
2 Choosing #z a #z research #z topic #z and #z developing #z your #z research #z proposal 19
3 Critically #z reviewing #z the #z literature 23
4 Understanding #z research #z philosophy #z and # z approaches #z to #z theory #z development
27
5 Formulating #z the #z research #z design 32
6 Negotiating # z access # z and # z research # z ethics 36
7 Selecting # z samples 40
8 Utilising #z secondary # z data 44
9 Collecting #z data #z through #z observation 48
10 Collecting #z primary #z data #z using #z research #z interviews #z and #z research #z diaries 54
11 Collecting #z primary # z data #z using #z questionnaires 59
12 Analysing #z data #z quantitatively 63
13 Analysing #z data #z qualitatively 68
14 Writing #z and #z presenting #z your #z project #z report 72
Appendix 75
1 Research #z project #z assignment 75
2 Group #z poster #z research #z project #z assignment 80
3 Research # z proposal # z assignment 84
4 Additional #z cases #z on #z the #z companion #z website 89
3
© #zPearson #zEducation #zLimited
#z2019
, 4
© #zPearson #zEducation #zLimited
#z2019
