CORRECT ANSWERS GRADED A+
In a capital campaign program, the "special gift" opportunities offered to both large
and small donors are commonly known as:
commemorative gifts
You have analyzed the basic data (participants, income, and expense) from a
direct-mail solicitation. In order to determine the key performances measurements
and effectively evaluate your direct mail program, you will need to examine the:
percent participation, average gift size, net income, average cost per gift, cost of
fundraising, and return.
Special events are a major instrument in the promotion of causes and
organizations. They also provide all of the following except a/an:
high probability of exceeding the goal.
The most effective way to solicit major gifts is through:
person-to-person contact by a fundraiser of the appropriate level.
,The most important attribute of a promising prospective donor is:
interest and involvement in the donor-seeking organization.
As part of its strategic plan, an organization has decided to expand its fundraising
office from one person to five. Of the following positions, which would be the last
position that would need to be added?
planned giving officer
Volunteers who are also donors give at:
significantly higher rates than donors who do not volunteer.
When organizing a new fundraising program, the fundraising professional should
first determine if the organization has:
a statement of purpose or mission.
To move towards a successful "ask", it is most important for a constituency
development plan to include:
strategic communication measures and approaches to reach constituents.
The immediate goal of corporate participation in cause-related marketing is to:
enhance the corporate image.
,In which situation is a case statement used?
Ongoing fundraising programs
To identify prospective consultants, the next step after getting budget approval is:
talking with various organizations and professional associations that have used
consultants
A fundraiser is planning to ask a large company to sponsor a special event. The
first thing the fundraiser should do is:
see if the company has given to the organization in the past.
The prospective donor is the head of a large publicly held corporation. One
indication of the prospective donor's ability to make a gift might be found in that
corporation's:
proxy statement.
The primary objective of a cultivation call on a prospective major gift donor is to:
learn about the prospective donor's interest in the organization and its programs.
, The fundraiser's top ten prospective donors to a new campaign are most likely to
be:
people who have given before.
Defining board and staff leadership roles is best achieved by:
determining and conveying expectations.
When an organization volunteers are ineffective, it is most often because they:
have not been appropriately trained by the organization.
If a donor states that the amount of money an organization is asking for is very
large, the best response is to tell the prospective donor that:
the amount is large, but emphasize the value and long term impact of the gift.
When is the most appropriate time to begin devoting time and energy into the
development and nurturing of a relationship with a donor?
Immediately upon receipt of the donor's first gift, irrespective of the gift size
The primary purpose of rating an organization's prospective donors is to determine
their:
potential to give to the organization.