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D 467 / D467 Objective Assessment Exam
(Latest ) Exploring Data |
Questions and Verified Answers with
Rationale | Grade A | - WGU
Subject: Data Analytics Fundamentals
Source: WGU D467 Objective Assessment (2026/2027)
Format: Multiple-Choice and Fill-in-the-Blank Questions
1. What are cookies?
A. Types of malware that can damage computers
B. Small files stored on computers that contain information about users
C. Programs that enable users to access websites
D. Pieces of code that store information about a website
Correct Answer: B
Rationale:
1. Cookies are small text files stored on a user's device by a web
browser.
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2. Their primary purpose is to remember information about the
user, such as login status, preferences, or browsing history, to
enhance the web experience.
2. Fill in the blank: For data analytics projects, data is typically
preferred because users know it originated within the organization.
first-party
second-party
third-party
multi-party
Correct Answer: first-party
Rationale:
1. First-party data is collected directly by the organization from
its own customers or operations.
2. It is often preferred because the organization knows its origin,
quality, and context, making it highly reliable and relevant.
3. A grocery store chain purchases customer data from a credit card
company. The grocer uses this data to identify its most loyal customers
and offer them special promotions and discounts. What type of data is
being used in this scenario?
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A. First-party
B. Multi-party
C. Third-party
D. Second-party
Correct Answer: D
Rationale:
1. Second-party data is essentially another organization's first-
party data that is sold or shared directly with a partner.
2. In this case, the credit card company's first-party transaction
data is purchased directly by the grocery store, making it second-
party data for the grocer.
4. In data analytics, what term refers to all possible data values in a
dataset?
A. Source
B. Representation
C. Population
D. Sample
Correct Answer: C
Rationale:
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1. In statistics, the population is the entire set of individuals,
items, or data points of interest.
2. A sample is a subset of the population selected for analysis.
5. An entertainment website displays a star rating for a movie based
on user reviews. Users can select from one to five whole stars to rate
the movie. The star rating is an example of what type of data? Select
all that apply.
A. Continuous
B. Discrete
C. Ordinal
D. Nominal
Correct Answer: B, C
Rationale:
1. The data is discrete because the number of stars is a countable,
finite set of whole numbers (1, 2, 3, 4, 5).
2. It is ordinal because the stars represent an ordered ranking (1
star is worse than 5 stars), though the intervals between ratings are
not necessarily equal.
D 467 / D467 Objective Assessment Exam
(Latest ) Exploring Data |
Questions and Verified Answers with
Rationale | Grade A | - WGU
Subject: Data Analytics Fundamentals
Source: WGU D467 Objective Assessment (2026/2027)
Format: Multiple-Choice and Fill-in-the-Blank Questions
1. What are cookies?
A. Types of malware that can damage computers
B. Small files stored on computers that contain information about users
C. Programs that enable users to access websites
D. Pieces of code that store information about a website
Correct Answer: B
Rationale:
1. Cookies are small text files stored on a user's device by a web
browser.
, 2|Page
2. Their primary purpose is to remember information about the
user, such as login status, preferences, or browsing history, to
enhance the web experience.
2. Fill in the blank: For data analytics projects, data is typically
preferred because users know it originated within the organization.
first-party
second-party
third-party
multi-party
Correct Answer: first-party
Rationale:
1. First-party data is collected directly by the organization from
its own customers or operations.
2. It is often preferred because the organization knows its origin,
quality, and context, making it highly reliable and relevant.
3. A grocery store chain purchases customer data from a credit card
company. The grocer uses this data to identify its most loyal customers
and offer them special promotions and discounts. What type of data is
being used in this scenario?
, 3|Page
A. First-party
B. Multi-party
C. Third-party
D. Second-party
Correct Answer: D
Rationale:
1. Second-party data is essentially another organization's first-
party data that is sold or shared directly with a partner.
2. In this case, the credit card company's first-party transaction
data is purchased directly by the grocery store, making it second-
party data for the grocer.
4. In data analytics, what term refers to all possible data values in a
dataset?
A. Source
B. Representation
C. Population
D. Sample
Correct Answer: C
Rationale:
, 4|Page
1. In statistics, the population is the entire set of individuals,
items, or data points of interest.
2. A sample is a subset of the population selected for analysis.
5. An entertainment website displays a star rating for a movie based
on user reviews. Users can select from one to five whole stars to rate
the movie. The star rating is an example of what type of data? Select
all that apply.
A. Continuous
B. Discrete
C. Ordinal
D. Nominal
Correct Answer: B, C
Rationale:
1. The data is discrete because the number of stars is a countable,
finite set of whole numbers (1, 2, 3, 4, 5).
2. It is ordinal because the stars represent an ordered ranking (1
star is worse than 5 stars), though the intervals between ratings are
not necessarily equal.
