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Organizational Information pyramid Bottom: *Information LEVELS*: individual, department,
enterprise
Middle: *Information FORMATS*: document, presentation, spreadsheet, database
Top: *Information GRANULARITIES*: Fine detail, Summary (reports), aggregate (coarse) (??)
4 Primary Traits of the Value of Information Information Type
Information Timeliness
Information Quality
Information Governance
Information Type Transaction and Analytical
Transactional Information Encompasses all info contained in a single business process/unit
of work.
Purpose is to support daily *operational* tasks
Ex: Packing slips, receipts, tickets
Analytical Information Encompasses all organizational info.
Primary purpose is to support the performing of *managerial* analysis tasks
Ex: stats, projections, trends
Information Timeliness Real-time info: immediate, up to date info
Real-time system: real-time info in response to requests
,Information Quality Decisions are only as good as the quality of the info used to make
decisions
Info inconsistency: same data element has different values
info integrity issues: system produces incorrect, inconsistent, or duplicate data
High Quality info characteristics Accuracy
Completeness
Consistency
Uniqueness
Timeliness
4 primary sources of low quality info - Customer intentionally enters inaccurate info
- Different entry standards and formats
- Operators enter abbreviated or erroneous info by accident or to save time
- 3rd party/external info contains inconsistencies, inaccuracies, and errors
Effects of low qual info - inability to accurately track customers
- can't identify valuable customers
- can't identify selling opportunities
- marketing to nonexistent customer
- can't track revenue
- Can't build strong customer relationships
Benefits of high qual info Improve chances of good decision
that can directly impact bottom line
, Information Governance Data governance: overall management of the availability, usability,
integrity, and security of company data. Policies and procedures on how the info is
organized/updated/maintained/accessed
Master Data Management (MDM) Practice of gathering data and ensuring that it is uniform,
accurate, consistent, and complete from critical entities that are commonly integrated across
organizational systems (customers, suppliers, etc)
Data Validation tests and evals used to determine compliance w data governance policies to
ensure correctness of data
Database Maintains info about various types of objects (inventory), events (transactions),
people (employees), and places (warehouses)
Database Management Systems (DBMS) Allows users to create, read, update, and delete
data in a relational db (CRUD)
Data model Logical data structures that detail the relationship between data elements using
pics
Data-driven websites Interactive website kept constantly updated and relevant to the needs
of its customers using a db
Roles:
- Content creator
- Content editor
- Static info
- Dynamic info
- Dynamic catalog
Update Guaranteed Success
Organizational Information pyramid Bottom: *Information LEVELS*: individual, department,
enterprise
Middle: *Information FORMATS*: document, presentation, spreadsheet, database
Top: *Information GRANULARITIES*: Fine detail, Summary (reports), aggregate (coarse) (??)
4 Primary Traits of the Value of Information Information Type
Information Timeliness
Information Quality
Information Governance
Information Type Transaction and Analytical
Transactional Information Encompasses all info contained in a single business process/unit
of work.
Purpose is to support daily *operational* tasks
Ex: Packing slips, receipts, tickets
Analytical Information Encompasses all organizational info.
Primary purpose is to support the performing of *managerial* analysis tasks
Ex: stats, projections, trends
Information Timeliness Real-time info: immediate, up to date info
Real-time system: real-time info in response to requests
,Information Quality Decisions are only as good as the quality of the info used to make
decisions
Info inconsistency: same data element has different values
info integrity issues: system produces incorrect, inconsistent, or duplicate data
High Quality info characteristics Accuracy
Completeness
Consistency
Uniqueness
Timeliness
4 primary sources of low quality info - Customer intentionally enters inaccurate info
- Different entry standards and formats
- Operators enter abbreviated or erroneous info by accident or to save time
- 3rd party/external info contains inconsistencies, inaccuracies, and errors
Effects of low qual info - inability to accurately track customers
- can't identify valuable customers
- can't identify selling opportunities
- marketing to nonexistent customer
- can't track revenue
- Can't build strong customer relationships
Benefits of high qual info Improve chances of good decision
that can directly impact bottom line
, Information Governance Data governance: overall management of the availability, usability,
integrity, and security of company data. Policies and procedures on how the info is
organized/updated/maintained/accessed
Master Data Management (MDM) Practice of gathering data and ensuring that it is uniform,
accurate, consistent, and complete from critical entities that are commonly integrated across
organizational systems (customers, suppliers, etc)
Data Validation tests and evals used to determine compliance w data governance policies to
ensure correctness of data
Database Maintains info about various types of objects (inventory), events (transactions),
people (employees), and places (warehouses)
Database Management Systems (DBMS) Allows users to create, read, update, and delete
data in a relational db (CRUD)
Data model Logical data structures that detail the relationship between data elements using
pics
Data-driven websites Interactive website kept constantly updated and relevant to the needs
of its customers using a db
Roles:
- Content creator
- Content editor
- Static info
- Dynamic info
- Dynamic catalog
