MIS 200 Exam Questions with Correct Answers 100% Verified By Experts| Latest Update
Guaranteed Success
what-if analysis A systematic way to explore the consequences of specific choices using
computer software.
Block Chain A decentralized public ledger that is highly resilient against tampering, as
transactions are added in blocks, serving as an unalterable proof of all transactions ever made.
Bounce Rate The percentage of single-page visits; reflecting the percentage of users for
whom a particular page is the only page visited on the website during a session.
Brick and Mortar A business approach exclusively utilizing physical locations, such as
department stores, business offices, and manufacturing plants, without an online presence.
Bricks and Clicks Business Strategy A business approach utilizing both physical locations
virtual locations. Also referred to as "bricks-and-clicks.'
Business-to-business (B2B) Electronic commerce transactions between business partners,
such as suppliers, manufacturers, and distributors.
(B2C) Business-to-consumer Electronic commerce transactions between businesses and end
consumers
Card Security Code A three-digit code located on the back of a credit card; used in
transactions when the physical card is not present.
Click Fraud The abuse of pay-per-click advertising models by repeatedly clicking on a link to
inflate revenue to the host or increase costs for the advertiser.
,Click-and-Mortar business strategy A business approach utilizing both physical locations and
virtual location.
Click-only business strategy A business approach that exclusively utilizes an online presence.
Companies using this strategy are also referred to as virtual companies.
click through rate The number of visitors who click on an ad divided by the number of times
it was displayed.
Consumer-to-business (C2B) Electronic commerce transaction in which consumers sell
goods or services to businesses
Consumer-to-consumer (C2C) Electronic commerce transactions taking place solely between
consumers.
Consumerization of IT The trend of technological innovations first being introduced in the
consumer marketplace before being used by organizations
Content Marketing A method for attracting a target audience by providing relevant and
valuable content through various channels.
Conversion Rate The percentage of visitors to a website who perform the desired action.
Cross-Channel-Retailing Offering the customer different touch points, such that transactions
take place across multiple environment.
cryptocurrency Virtual currency that is not issued by any central bank and uses encryption
technologies to secure transactions and generate new units of the currency.
, Digital Rights Management (DRM) A technological solution that allows publishers to control
their digital media to discourage, limit, or prevent illegal copying and disruption.
Watermark A digital or physical mark that is difficult to reproduce; used to prevent
counterfeiting or to trace illegal copies to the original purchaser.
Disintermediation The phenomenon of cutting out the "middleman" in transactions and
reaching customers more directly and efficiently.
Dynamic Pricing model Pricing model under which customers specify the product or service
they are looking for and how much they are willing to pay for it, and the provider either accepts
or rejects the customers' bids.
e-auctions An electronic auction
E-government The use of information systems to provide citizens, organizations, and other
governmental agencies with information about and access to public services.
Electronic Bill Pay The Use of online banking for bill paying
Electronic Commerce (EC) The exchange of goods andservices via the internet among and
between customer,s firms, employees, business partners, suppliers, etc.,
E-tailing Online retailing that involves retailers selling products over the Internet to
customers.
Exit-Rate The percentage of visitors who leave the website after viewing a particular page.
fintech Technologies that support the financial sectors.
Guaranteed Success
what-if analysis A systematic way to explore the consequences of specific choices using
computer software.
Block Chain A decentralized public ledger that is highly resilient against tampering, as
transactions are added in blocks, serving as an unalterable proof of all transactions ever made.
Bounce Rate The percentage of single-page visits; reflecting the percentage of users for
whom a particular page is the only page visited on the website during a session.
Brick and Mortar A business approach exclusively utilizing physical locations, such as
department stores, business offices, and manufacturing plants, without an online presence.
Bricks and Clicks Business Strategy A business approach utilizing both physical locations
virtual locations. Also referred to as "bricks-and-clicks.'
Business-to-business (B2B) Electronic commerce transactions between business partners,
such as suppliers, manufacturers, and distributors.
(B2C) Business-to-consumer Electronic commerce transactions between businesses and end
consumers
Card Security Code A three-digit code located on the back of a credit card; used in
transactions when the physical card is not present.
Click Fraud The abuse of pay-per-click advertising models by repeatedly clicking on a link to
inflate revenue to the host or increase costs for the advertiser.
,Click-and-Mortar business strategy A business approach utilizing both physical locations and
virtual location.
Click-only business strategy A business approach that exclusively utilizes an online presence.
Companies using this strategy are also referred to as virtual companies.
click through rate The number of visitors who click on an ad divided by the number of times
it was displayed.
Consumer-to-business (C2B) Electronic commerce transaction in which consumers sell
goods or services to businesses
Consumer-to-consumer (C2C) Electronic commerce transactions taking place solely between
consumers.
Consumerization of IT The trend of technological innovations first being introduced in the
consumer marketplace before being used by organizations
Content Marketing A method for attracting a target audience by providing relevant and
valuable content through various channels.
Conversion Rate The percentage of visitors to a website who perform the desired action.
Cross-Channel-Retailing Offering the customer different touch points, such that transactions
take place across multiple environment.
cryptocurrency Virtual currency that is not issued by any central bank and uses encryption
technologies to secure transactions and generate new units of the currency.
, Digital Rights Management (DRM) A technological solution that allows publishers to control
their digital media to discourage, limit, or prevent illegal copying and disruption.
Watermark A digital or physical mark that is difficult to reproduce; used to prevent
counterfeiting or to trace illegal copies to the original purchaser.
Disintermediation The phenomenon of cutting out the "middleman" in transactions and
reaching customers more directly and efficiently.
Dynamic Pricing model Pricing model under which customers specify the product or service
they are looking for and how much they are willing to pay for it, and the provider either accepts
or rejects the customers' bids.
e-auctions An electronic auction
E-government The use of information systems to provide citizens, organizations, and other
governmental agencies with information about and access to public services.
Electronic Bill Pay The Use of online banking for bill paying
Electronic Commerce (EC) The exchange of goods andservices via the internet among and
between customer,s firms, employees, business partners, suppliers, etc.,
E-tailing Online retailing that involves retailers selling products over the Internet to
customers.
Exit-Rate The percentage of visitors who leave the website after viewing a particular page.
fintech Technologies that support the financial sectors.
