WGU D378 DIGITAL MARKETING SCIENCE OVER 130 EXAM
QUESTIONS 2026/2027 || COMPREHENSIVE DIGITAL
MARKETING AND ANALYTICS EXAM PREPARATION WITH
UPDATED STRATEGIES, DATA-DRIVEN INSIGHTS, AND
PRACTICAL APPLICATION REVIEW || REAL WGU-STYLE
QUESTIONS WITH VERIFIED DETAILED ACCURATE
ANSWERS LATEST EDITION || ELITE A+ PREMIUM QUALITY
GUARANTEED
Which benefit can be obtained by performing a SWOT analysis while building a
digital marketing strategy?
A. Determining whether company personnel are ready to implement the new
marketing strategy
B. Revealing patterns in past campaigns, allowing companies to fix what did not
work
C. Establishing the company's financial picture and what the budget for the new
marketing strategy will be
D. Understanding the competitive environment and how to utilize available
resources - THE CORRECT ANSWER - D. Understanding the competitive
environment and how to utilize available resources.
A SWOT analysis examines a company's strengths and weaknesses as well as its
position in the market. This enables a company to better understand what changes
will be necessary to implement its desired strategy.
Which example reflects an integrated digital marketing strategy?
A. The producers of a film release TV commercials and place paid ads on search
engines that drive users to an interactive website made to appear as if it is run by
characters from the film.
B. The owners of a restaurant buy advertising space on a food blog, attach
coupons to delivery bags, and send direct mail ads to residents in the immediate
area.
C. The curators of a new museum exhibit hire a web developer to create a website
where users interact with virtual art pieces, with the possibility of changing the
works into new pieces.
,D. The publisher of a new novel promotes on its social media a multicity speaking
tour for the author as well as different Twitter Q&A sessions. - THE
CORRECT ANSWER - A. The producers of a film release TV commercials
and place paid ads on search engines that drive users to an interactive website
made to appear as if it is run by characters from the film.
In this scenario, the marketing team links the various methods of advertising
together to create a single, integrated experience.
Which stage of a digital marketing strategy involves launching campaigns and
engaging customers through social media?
A. Research
B. Execute
C. Measure
D. Plan - THE CORRECT ANSWER - B. Execute.
The execute stage is when marketers work on putting their plan in action to
achieve their goals by launching the campaigns, promoting content, and engaging
customers.
Which strategy reflects the company's goal to increase the percentage of visitors
who engage with their content and complete desired actions?
A. Conversion rate optimization
B. Pay per click
C. Search engine optimization
D. Search engine marketing - THE CORRECT ANSWER - A. Conversion
rate optimization.
Conversion rate optimization focuses on getting visitors to take a desirable action,
such as purchasing a product, after already having been driven to the website.
Which two actions are a part of the measuring stage of building a digital
marketing strategy? Choose 2 answers.
A. Conducting A/B testing
B. Analyzing website traffic
C. Setting SMART objectives
D. Calculating return on investment (ROI) - THE CORRECT ANSWER -
B. "Analyzing website traffic" is correct. Analyzing website traffic is a
component of measuring the effectiveness of the digital marketing strategy,
,allowing companies to determine whether the strategy has increased website
visits as desired.
D. "Calculating return on investment (ROI)" is correct. Calculating return on
investment (ROI) of a marketing strategy is a means of measuring the financial
benefits of the strategy against the money invested in implementing it.
Which component of a digital marketing plan provides an overview of market
research, current digital marketing efforts, and a company's competition?
A. Campaigns
B. Situation analysis
C. Executive summary
D. Organizational mission - THE CORRECT ANSWER - B. The situation
analysis provides a sense of current market conditions, such as customer data,
competition, and current digital marketing plans that might affect the project.
In the research stage of developing a digital marketing plan, search engine
optimization (SEO) audits are necessary due to changes in algorithms. True or
False? - THE CORRECT ANSWER - This statement is true. SEO audits are
periodically conducted to make sure that the company's digital marketing plan
properly aligns with search engines' current algorithms, which can change
hundreds of times per year.
Which question does an organization's mission statement answer?
A. What is the organization's greatest strength?
B. What does the organization wish to accomplish?
C. How should the organization operate?
D. What is the organization's reason for existence? - THE CORRECT
ANSWER - D. What is the organization's reason for existence?
A mission statement is an organization's primary reason to exist.
A satisfied customer highlights a product on their social channels and acts as an
evangelist for the brand. Which stage of the digital customer life cycle is the
customer in?
A. Experience
B. Advocacy
C. Purchase
D. Consideration - THE CORRECT ANSWER - B. Advocacy.
, The customer is acting as a brand advocate by promoting the brand on their own
channels and is, thus, in the advocacy stage.
A chief executive officer (CEO) requests information from the top of a traditional
marketing funnel. Which stage of the customer journey is the CEO interested in?
A. Interest
B. Desire
C. Action
D. Awareness - THE CORRECT ANSWER - D. Awareness.
Awareness is the first stage of the customer journey and considered the top of the
funnel.
How is click-through rate (CTR) calculated?
A. Clicks/impressions
B. Conversions/clicks
C. Cost/clicks
D. Clicks/engagement - THE CORRECT ANSWER - A.
Clicks/impressions.
Click-through rate is calculated by dividing the total number of clicks by the total
number of impressions.
A company is using digital ads to reach potential customers within a one-mile
radius of its store. Which type of tactic is the company using?
A. Guerilla marketing
B. Behavioral targeting
C. Location-based marketing
D. Content marketing - THE CORRECT ANSWER - C. Location-based
marketing.
The company is using mobile device location to target potential customers.
Which organization oversees companies' messages to potential customers to
evaluate the legitimacy of the information?
A. The U.S. Patent and Trademark Office
B. The National Advertising Review Board
QUESTIONS 2026/2027 || COMPREHENSIVE DIGITAL
MARKETING AND ANALYTICS EXAM PREPARATION WITH
UPDATED STRATEGIES, DATA-DRIVEN INSIGHTS, AND
PRACTICAL APPLICATION REVIEW || REAL WGU-STYLE
QUESTIONS WITH VERIFIED DETAILED ACCURATE
ANSWERS LATEST EDITION || ELITE A+ PREMIUM QUALITY
GUARANTEED
Which benefit can be obtained by performing a SWOT analysis while building a
digital marketing strategy?
A. Determining whether company personnel are ready to implement the new
marketing strategy
B. Revealing patterns in past campaigns, allowing companies to fix what did not
work
C. Establishing the company's financial picture and what the budget for the new
marketing strategy will be
D. Understanding the competitive environment and how to utilize available
resources - THE CORRECT ANSWER - D. Understanding the competitive
environment and how to utilize available resources.
A SWOT analysis examines a company's strengths and weaknesses as well as its
position in the market. This enables a company to better understand what changes
will be necessary to implement its desired strategy.
Which example reflects an integrated digital marketing strategy?
A. The producers of a film release TV commercials and place paid ads on search
engines that drive users to an interactive website made to appear as if it is run by
characters from the film.
B. The owners of a restaurant buy advertising space on a food blog, attach
coupons to delivery bags, and send direct mail ads to residents in the immediate
area.
C. The curators of a new museum exhibit hire a web developer to create a website
where users interact with virtual art pieces, with the possibility of changing the
works into new pieces.
,D. The publisher of a new novel promotes on its social media a multicity speaking
tour for the author as well as different Twitter Q&A sessions. - THE
CORRECT ANSWER - A. The producers of a film release TV commercials
and place paid ads on search engines that drive users to an interactive website
made to appear as if it is run by characters from the film.
In this scenario, the marketing team links the various methods of advertising
together to create a single, integrated experience.
Which stage of a digital marketing strategy involves launching campaigns and
engaging customers through social media?
A. Research
B. Execute
C. Measure
D. Plan - THE CORRECT ANSWER - B. Execute.
The execute stage is when marketers work on putting their plan in action to
achieve their goals by launching the campaigns, promoting content, and engaging
customers.
Which strategy reflects the company's goal to increase the percentage of visitors
who engage with their content and complete desired actions?
A. Conversion rate optimization
B. Pay per click
C. Search engine optimization
D. Search engine marketing - THE CORRECT ANSWER - A. Conversion
rate optimization.
Conversion rate optimization focuses on getting visitors to take a desirable action,
such as purchasing a product, after already having been driven to the website.
Which two actions are a part of the measuring stage of building a digital
marketing strategy? Choose 2 answers.
A. Conducting A/B testing
B. Analyzing website traffic
C. Setting SMART objectives
D. Calculating return on investment (ROI) - THE CORRECT ANSWER -
B. "Analyzing website traffic" is correct. Analyzing website traffic is a
component of measuring the effectiveness of the digital marketing strategy,
,allowing companies to determine whether the strategy has increased website
visits as desired.
D. "Calculating return on investment (ROI)" is correct. Calculating return on
investment (ROI) of a marketing strategy is a means of measuring the financial
benefits of the strategy against the money invested in implementing it.
Which component of a digital marketing plan provides an overview of market
research, current digital marketing efforts, and a company's competition?
A. Campaigns
B. Situation analysis
C. Executive summary
D. Organizational mission - THE CORRECT ANSWER - B. The situation
analysis provides a sense of current market conditions, such as customer data,
competition, and current digital marketing plans that might affect the project.
In the research stage of developing a digital marketing plan, search engine
optimization (SEO) audits are necessary due to changes in algorithms. True or
False? - THE CORRECT ANSWER - This statement is true. SEO audits are
periodically conducted to make sure that the company's digital marketing plan
properly aligns with search engines' current algorithms, which can change
hundreds of times per year.
Which question does an organization's mission statement answer?
A. What is the organization's greatest strength?
B. What does the organization wish to accomplish?
C. How should the organization operate?
D. What is the organization's reason for existence? - THE CORRECT
ANSWER - D. What is the organization's reason for existence?
A mission statement is an organization's primary reason to exist.
A satisfied customer highlights a product on their social channels and acts as an
evangelist for the brand. Which stage of the digital customer life cycle is the
customer in?
A. Experience
B. Advocacy
C. Purchase
D. Consideration - THE CORRECT ANSWER - B. Advocacy.
, The customer is acting as a brand advocate by promoting the brand on their own
channels and is, thus, in the advocacy stage.
A chief executive officer (CEO) requests information from the top of a traditional
marketing funnel. Which stage of the customer journey is the CEO interested in?
A. Interest
B. Desire
C. Action
D. Awareness - THE CORRECT ANSWER - D. Awareness.
Awareness is the first stage of the customer journey and considered the top of the
funnel.
How is click-through rate (CTR) calculated?
A. Clicks/impressions
B. Conversions/clicks
C. Cost/clicks
D. Clicks/engagement - THE CORRECT ANSWER - A.
Clicks/impressions.
Click-through rate is calculated by dividing the total number of clicks by the total
number of impressions.
A company is using digital ads to reach potential customers within a one-mile
radius of its store. Which type of tactic is the company using?
A. Guerilla marketing
B. Behavioral targeting
C. Location-based marketing
D. Content marketing - THE CORRECT ANSWER - C. Location-based
marketing.
The company is using mobile device location to target potential customers.
Which organization oversees companies' messages to potential customers to
evaluate the legitimacy of the information?
A. The U.S. Patent and Trademark Office
B. The National Advertising Review Board
