Answers |Latest Update |Already Graded A+
Advocacy ✔Correct Answer-is the process of influencing outcomes such as policy decisions in
organizations by taking into consideration how the political, economic, social systems impact
people's lives.
Cultural Sensitivity ✔Correct Answer-is understanding, valuing, and respecting the similarities and
difference between culturally based attitudes, beliefs, and behaviors
Health Communication ✔Correct Answer-informs and influences practices, behaviors, or policies in
an effort to improve individual or community health
Health Literacy ✔Correct Answer-is the degree to which individuals have the capacity to obtain,
process, and understand basic health information and services needed to make appropriate health
decisions.
Health Marketing ✔Correct Answer-is the creation and delivery of health promotion programs
using multidisciplinary, evidence-based strategies to motivate the public toward positive health
practices
Lobbying ✔Correct Answer-is any attempt to influence specific legislation according to federal laws
Lobbyist ✔Correct Answer-is a person who tries to influence legislation on behalf of a special
interest
Persuasive Communication ✔Correct Answer-involves tailored health-related messages to meet
audience needs and persuade them to adopt healthy attitudes and behaviors
Policies ✔Correct Answer-are sets of rules and objectives to guide activities
Social Marketing ✔Correct Answer-is using marketing principles in planning, implementation, and
evaluation of health education programs designed to bring about social change. The ultimate
objective is to influence action
Social Media ✔Correct Answer-is online interaction or communication that allows users to share
information, ideas, personal messages, and other content. For example, blogs, videos image sharing
and social networking sites like Facebook, Twitter, and LinkedIn are all examples of this.
Competency 7.1 ✔Correct Answer-Identify, develop, and deliver messages using a variety of
communication strategies, methods, and techniques
elaboration likelihood model ✔Correct Answer-finds out how much the audience cares about an
issue will help health education specialists craft effective messages
Processing Theory ✔Correct Answer-this theory suggests that a health education specialist keeps
communications simple, includes no more than 2-3 main messages, break information into small
chunks
, Social Marketing Model ✔Correct Answer-this model looks to the marketing mix 4 P's. Product,
Price, Place, Promotion. The health education specialist can listen to the needs and wants of the
consumer following these.
Product ✔Correct Answer-(4 P's of Marketing mix) health behavior, program, or idea
Price ✔Correct Answer-(4 P's of Marketing mix) financial, physical, psychological, time
Place ✔Correct Answer-(4 P's of Marketing mix) How and where learning will take place
Promotion ✔Correct Answer-(4 P's of Marketing mix) approach used to reach the audience
Partner ✔Correct Answer-(4 P's of Marketing mix) Importance of mobilizing resources by working
with other organizations
numeracy ✔Correct Answer-the ability to understand numbers
Pyschographics ✔Correct Answer-refer to more complex variables that describe individuals such as
personalities, lifestyles, attitudes, and interests
Reach ✔Correct Answer-(Common metrics to evaluate impact of message) Number of people
exposed to the message
Recall ✔Correct Answer-(Common metrics to evaluate impact of message) How well people
remember seeing or hearing the message
Traffic driven to a web Site ✔Correct Answer-(Common metrics to evaluate impact of message)
Number of unique visitors or hits
User interactions and engagement with social media ✔Correct Answer-(Common metrics to
evaluate impact of message) number of "likes" or "retweets" Impressions or mentions in the media
changes in behavior ✔Correct Answer-(Common metrics to evaluate impact of message) number
of people taking action, like getting a flu shot
Changes in attitudes or beliefs ✔Correct Answer-(Common metrics to evaluate impact of message)
number of people who believe the message is true. Like how the flu shot will help protect them from
the flu.
Competency 7.2 ✔Correct Answer-Engage in Advocacy for health and and health
education/promotion
Advocacy ✔Correct Answer-as a way to systematically alter policy and infrastructure.
Social Justice ✔Correct Answer-is the equal opportunity of individuals or groups to have basic
human needs met.
Determinants of Health ✔Correct Answer-the range of personal, social, economic, and
environmental factors that influence health status
1. Goals