1/13/26, 7:57 AM MBA 706 - Exam 3 comprehensive questions | FREQUENTLY MOST TESTED QUESTIONS AND VERIFIED SOLUTIONS/GET IT …
MBA 706 - Exam 3 comprehensive questions |
FREQUENTLY MOST TESTED QUESTIONS AND
VERIFIED SOLUTIONS/GET IT 100% ACCURATE!!
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Terms in this set (128)
Market Segmentation The process of dividing consumers into groups
with similar consumer characteristics and product
needs.
Market Segmentation Allows managers to break the market into small
manageable groups, so that firms can tailor their
offerings to satisfy different needs and wants.
Three Marketing Strategies Undifferentiated (Mass Marketing), Differentiated
(Product-Variety), Concentrated (Target)
Undifferentiated (Mass Marketing) Firms sell a single product (with same marketing
approach) to all consumers.
Advantage to Undifferentiated Economies of scale in production, promotion, and
Marketing distribution
Disadvantage to Undifferentiated Intense competition and more sophisticated
Marketing consumers
https://quizlet.com/1130083472/mba-706-exam-3-comprehensive-questions-frequently-most-tested-questions-and-verified-solutionsget-it-100-accurat… 1/12
, 1/13/26, 7:57 AM MBA 706 - Exam 3 comprehensive questions | FREQUENTLY MOST TESTED QUESTIONS AND VERIFIED SOLUTIONS/GET IT …
Example of Undifferentiated Ford's Model T, Black & Decker
Marketing
Differentiated (Product-Variety Firms provide a wide variety of differentiated
Marketing) offerings to different segments (sometimes to all
consumers).
Advantage of Differentiated Greater variety to consumers
Marketing
Disadvantage of Differentiated Increased Costs
Marketing
Example of Differentiated Marketing Coca-Cola
Concentrated (Target) Marketing Firms identify major market segments, and then
target a single segment with a single marketing
mix.
Advantage of Concentrated Concentrated effort to that specific segment;
Marketing control cost to appeal only to that primary target
segment.
Disadvantage of Concentrated Possibility of missed opportunities; vulnerable to
Marketing competition.
Example of Concentrated Marketing Piano Maker
Multiple Segmentation Firms target different segments with a unique
marketing mix for each segment.
https://quizlet.com/1130083472/mba-706-exam-3-comprehensive-questions-frequently-most-tested-questions-and-verified-solutionsget-it-100-accurat… 2/12
MBA 706 - Exam 3 comprehensive questions |
FREQUENTLY MOST TESTED QUESTIONS AND
VERIFIED SOLUTIONS/GET IT 100% ACCURATE!!
Save
Terms in this set (128)
Market Segmentation The process of dividing consumers into groups
with similar consumer characteristics and product
needs.
Market Segmentation Allows managers to break the market into small
manageable groups, so that firms can tailor their
offerings to satisfy different needs and wants.
Three Marketing Strategies Undifferentiated (Mass Marketing), Differentiated
(Product-Variety), Concentrated (Target)
Undifferentiated (Mass Marketing) Firms sell a single product (with same marketing
approach) to all consumers.
Advantage to Undifferentiated Economies of scale in production, promotion, and
Marketing distribution
Disadvantage to Undifferentiated Intense competition and more sophisticated
Marketing consumers
https://quizlet.com/1130083472/mba-706-exam-3-comprehensive-questions-frequently-most-tested-questions-and-verified-solutionsget-it-100-accurat… 1/12
, 1/13/26, 7:57 AM MBA 706 - Exam 3 comprehensive questions | FREQUENTLY MOST TESTED QUESTIONS AND VERIFIED SOLUTIONS/GET IT …
Example of Undifferentiated Ford's Model T, Black & Decker
Marketing
Differentiated (Product-Variety Firms provide a wide variety of differentiated
Marketing) offerings to different segments (sometimes to all
consumers).
Advantage of Differentiated Greater variety to consumers
Marketing
Disadvantage of Differentiated Increased Costs
Marketing
Example of Differentiated Marketing Coca-Cola
Concentrated (Target) Marketing Firms identify major market segments, and then
target a single segment with a single marketing
mix.
Advantage of Concentrated Concentrated effort to that specific segment;
Marketing control cost to appeal only to that primary target
segment.
Disadvantage of Concentrated Possibility of missed opportunities; vulnerable to
Marketing competition.
Example of Concentrated Marketing Piano Maker
Multiple Segmentation Firms target different segments with a unique
marketing mix for each segment.
https://quizlet.com/1130083472/mba-706-exam-3-comprehensive-questions-frequently-most-tested-questions-and-verified-solutionsget-it-100-accurat… 2/12
