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Summary Cultural Encounters

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Summary of the “Cultural Encounters”, given in the 2nd year of the Tourism and Recreation Management course at Erasmus University of Applied Sciences Brussels.

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January 13, 2026
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Cultural Encounters

A. Cultural Models:
A1. Key Concepts of Cultural Differences (Hall & Reed Hall)

High & low context communication

High-context: much of the message is contained in the context, body language, and implicit signals.
Less is said literally

Low-context: everything is explicitly stated in words; context is less important

Monochronic & polychronic time

Monochronic: time is seen linearly; one task at a time, appointments are strict, planning is important

Polychronic: time is flexible; multiple things at once, relationships are more important than strict
planning

Personal space

How much physical distance people keep in social interactions

Fast & slow messages

Fast messages: direct communication, little context needed.

Slow messages: indirect communication, requires much context and interpretation

Fast & slow information flow

Fast information flow: direct, concise, little context, quick decisions

Slow information flow: indirect, detailed, context-heavy, slower decisions

Action chains & lead time

Action chains: how tasks are planned and carried out in a culture

Lead time: how much time people normally allocate for tasks or projects




A2. Variations in Value Orientations (Kluckhohn)

Dominating or in harmony with nature

Dominating: people try to control or master nature

, Harmony: people seek balance with nature, accepting natural forces

Past - present - future time orientations

Past-oriented: culture places high value on traditions and history

Present-oriented: focus on the present moment, enjoying the now

Future-oriented: planning and looking ahead are important, striving for progress and goals

Doing or being culture

Doing: cultures measure success by achievements and actions

Being: cultures value personal development and relationships more than achievements

Individual or group orientation

Individualistic: independence and personal goals are important

Collectivistic: group goals, harmony, and consensus are important

Is space mainly private or public

Private: individual ownership and personal space are important

Public: space is shared, with a focus on community

Is human nature basically good or evil

Good: people are naturally kind, helpful, and morally inclined

Evil: people are naturally selfish, harmful, or prone to bad behavior

Pinto’s three-step method



A3. Cultural Dimensions (Hofstede)

Power distance

How a culture deals with inequality and hierarchy

High PDI: hierarchy and authority are accepted; clear role differences

Low PDI: inequality is less accepted; equality is important

Individualism & collectivism

Individualism: personal goals and autonomy are important

Collectivism: group interests, harmony, and consensus are important
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