Test Bank for Marketing, 3e Greg Elliott Sharyn, Rundle Thiele, David Waller (All Chapters)

Test Bank for
Marketing, 3e Greg
Elliott Sharyn, Rundle
Thiele, David Waller
(All Chapters)

, Testbank to accompany: Marketing 3e by Elliott et al
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.



Chapter 1: Introdu sw sw




ction to marketing sw sw




sw Multiple Choice Questions sw sw




1. The Council of Australian Governments (COAG) Healthy Communities Initiative is an Australian
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government initiative that aims to reduce the prevalence of obesity within target populations. This
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initiative is best described as an example of:
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*a. a not-for-profit organisation using marketing practices.
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b. corporate social responsibility. sw sw



c. a societal market orientation.
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d. a marketing mix decision.
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e. a consumer orientation.
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General Feedback: sw



Chapter 1 page 3, Learning Objective 1, Applied. The Council of Australian Governments (COAG) He
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althy Communities Initiative is an Australian government initiative that aims to reduce the prevalence of
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wobesity within target populations consisting of individuals who are at high risk of developing chronic d
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isease and who are not predominantly in the paid workforce. This initiative is an example of a not-for-
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profit organisation using marketing practices.
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2. Marketing is defined as "the activity, set of institutions, and
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for creating, communicating, delivering and offerings that have value for
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, clients, partners and society at large."
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*a. processes, exchanging, customers
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b. procedures, exchanging, consumers sw sw



c. processes, producing, consumers sw sw



d. procedures, pricing, customers sw sw




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Chapter 1, page 3, Learning Objective 1, Factual. Marketing is defined as "the activity, set of institutions,
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and processes for creating, communicating, delivering and exchanging offerings that have value for cust
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omers, clients, partners and society at large."
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3. A group of university students decide to quit smoking together after seeing numerous government ad
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vertisements talking about the damage that smoking will do to your lungs. Which part of the definition
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,Chapter 1: Introduction to marketing
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of marketing is reflected by this change of behaviour in response to the governments' education campa
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ign?

a. A mutual exchange of value between a customer and an organisation.
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b. Creating, communicating and delivering a good, service or idea.
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c. Individuals and organisations that are part of a product's supply chain.
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d. Both a and b. sw sw sw



*e. All of the options listed.
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Chapter 1 pages 3- sw sw sw



4, Learning Objective 1, Applied. Marketing is the activity, set of institutions, and processes for creatin
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g, communicating, delivering and exchanging offerings that have value for customers, clients, partners
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and society at large. Marketing must involve an exchange that benefits both the customer who buys the
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product (a good, service or idea) and the organisation that sells the product (a good, service or idea). Th
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rough their education campaign, the government is seeking a change in behaviour. In exchange for the
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education, the students are changing their behaviour.
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4. In the last few years, the consumers have been encouraged to use reusable bags, for their groceries a
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nd other goods. This practice, which seeks to minimise the negative impact of plastic bags on society is
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an example of:
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*a. societal market orientation.
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b. production orientation. sw



c. sales orientation. sw



d. market orientation. sw




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Chapter 1, page 5, Learning Objective 1, Applied. Marketers' consideration of issues such as the sustai
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nability of their products and the benefits their products might bring to society generally is known as 'so
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cietal market orientation'.
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5. With the development of infrastructure and technologies such as production lines, businesses such a
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s the Ford Motor Company focused on manufacturing large quantities of goods, which they seemed to
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have no trouble selling. People were happy to buy what was available. Which era of marketing does thi
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s description relate to?
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a. Market.
*b. Production.
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c. Consumer.
d. Sales.
e. Socially responsible. sw




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Chapter 1 page 5, Learning Objective 1, Applied. Marketing during the late 1800s/early 1900s could b
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, Testbank to accompany: Marketing 3e by Elliott et al
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.

est be described by the concept of a 'production orientation'. Marketers' offerings were largely
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