SOLUTION MANUAL
Research Methods For Business Students
8th Edition Mark Saunders, Philip Lewis
Chapters 1 - 14, Complete
3
© Pearson Education Limited 2019
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
of this book 15
2 Choosing a research topic and developing your research proposal 19
3 Critically reviewing the literature 23
4 Understanding research philosophy and approaches to theory development27
5 Formulating the research design 32
6 Negotiating access and research ethics 36
7 Selecting samples 40
8 Utilising secondary data 44
9 Collecting data through observation 48
10 Collecting primary data using research interviews and research diaries 54
11 Collecting primary data using questionnaires 59
12 Analysing data quantitatively 63
13 Analysing data qualitatively 68
14 Writing and presenting your project report 72
Appendix 75
1 Research project assignment 75
2 Group poster research project assignment 80
3 Research proposal assignment 84
4 Additional cases on the companion website 89
4
© Pearson Education Limited 2019
, INTRODUCTION
An RD! overview R D ! of R D ! the R D ! instructors’ RD! manual
This RD!instructors’ RD!manual RD!provides RD!commentary RD!for RD!the RD!eighth RD!edition
RD!of RD!the RD!textbook RD!Research RD!Methods RD!for RD!Business RD!Students. RD!The
RD!commentary RD!is RD!on RD!a RD!chapter RD!by RD!chapter RD!basis RD!and RD!includes:
chapter RD!learning RD!outcomes;
summary RD!of RD!the RD!content;
comments RD!on RD!likely RD!student RD!reactions RD!and RD!possible RD!use RD!of RD!materials;
ideas RD!for RD!students’ RD!preparatory RD!work;
suggestions RD!for RD!delivery RD!in RD!the RD!classroom;
ideas RD!for RD!students’ RD!follow-up RD!work.
In RD!addition, RD!we RD!have RD!included RD!a RD!copy RD!of RD!a RD!research RD!project
RD!assignment, RD!a RD!group RD!research RD!project RD!poster RD!assignment RD!and RD!a RD!copy
RD!of RD!a RD!dissertation RD!proposal RD!assignment RD!as RD!appendices.
Research RD!Methods RD!for RD!Business RD!– RD!an RD!overview RD!of RD!the RD!eighth RD!edition
Pedagogic R D ! features
The RD!over-riding RD!purpose RD!of RD!Research RD!Methods RD!for RD!Business RD!Students RD!is RD!to
RD!help RD!undergraduate RD!and RD!postgraduate RD!students RD!and RD!students RD!on
RD!professional RD!courses RD!to RD!undertake RD!research. RD!Each RD!chapter RD!deals RD!with RD!a
RD!part RD!of RD!the RD!research RD!process RD!and RD!discusses RD!the RD!ideas, RD!techniques RD!and
RD!methods RD!using RD!as RD!little RD!jargon RD!as RD!is RD!possible. RD!Tables, RD!checklists RD!and
RD!diagrams RD!are RD!used RD!to RD!aid RD!this RD!discussion. RD!Where RDn ! ew RD!terms RD!are
RD!introduced RD!for RD!the RD!first RD!time, RD!they RD!are RD!shown RD!in RD!bold, RD!and RD!a
RD!definition RD!or RD!explanation RD!follows RD!shortly RD!afterwards. RD!They RD! are RD!also
RD!listed RD!with RD!a RD!brief RD!definition RD!in RD!the RD!glossary. RD!The RD!application RD!of
RD!appropriate RD!information RD!technology RD!is RD!considered, RD!in RD!most RD!instances RD!as
RD!an RD!integral RD!part RD!of RD!the RD!text. RD!Chapters RD!have RD!been RD!cross-referenced RD!as
RD!appropriate, RD!and RD!an RD!index RD!is RD!provided RD!to RD!help RD!students RD!find RD!their
RD!way RD!around RD!the RD!book.
Focus RD!on RD!student RD!research RD!boxes RD!are RD!included RD!within RD!the RD!text RD!of
RD!each RD!chapter. RD!These RD!are RD!based RD!on RD!actual RD!research RD!projects,
RD!undertaken RD!by RD!students, RD!in RD!which RD! points RD!made RD!in RD!the RD!text RD!are
RD!illustrated. RD!In RD!many RD!instances, RD!these RD!worked RD!examples RD!illustrate
RD!possible RD!pitfalls RD!students RD!may RD!come RD!across RD!while RD!undertaking RD!their
RD!research. RD!Where RD!a RD!pitfall RD!has RD!been RD!illustrated, RD!it RD!will, RD!it RD!is
RD!hoped, RD!help RD!your RD!students RD!avoid RD!making RD!the RD!same RD!mistake.
RD!Further RD!illustrations RD!are RD!provided RD!by RDf! ocus RD!on RD!management RD!research
RD!and RD!research RD!in RD!the RD!news RD!boxes.
5
© Pearson Education Limited 2019
, Focus RD!on RD!management RD!research RD!boxes RD!discuss RD!recent RD!research RD!in RD!business
RD!and RD!management. RD!These RD!are RD!normally RD!derived RD!from RD!refereed RD!academic
RD!journal RD!articles, RD!and RD!students RD!are RD!likely RD!to RD!be RD!able RD!to RD!download RD!the
RD!actual RD!articles RD!from RD!online RD!databases RD!at RD!their RD!university.
Focus RD!on RD!research RD!in RD!the RD!news RD!boxes RD!provide RD!topical RD!news RD!articles
RD!that RD!illustrate RD!pertinent RD!research-related RD!issues. RD!All RD!these RD! will RD!help
RD!students RD!to RD! understand RD!the RD!technique RD!or RD!idea RD!and RD!to RD! assess RD!its
RD!suitability RD!or RD!appropriateness RD!to RD!their RD!research. RD!Boxed RD!checklists RD!provide
RD!students RD!withRDf! urther RD!focussed RD!guidance RD!for RD!their RD!own RD!research.
6
© Pearson Education Limited 2019
Research Methods For Business Students
8th Edition Mark Saunders, Philip Lewis
Chapters 1 - 14, Complete
3
© Pearson Education Limited 2019
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
of this book 15
2 Choosing a research topic and developing your research proposal 19
3 Critically reviewing the literature 23
4 Understanding research philosophy and approaches to theory development27
5 Formulating the research design 32
6 Negotiating access and research ethics 36
7 Selecting samples 40
8 Utilising secondary data 44
9 Collecting data through observation 48
10 Collecting primary data using research interviews and research diaries 54
11 Collecting primary data using questionnaires 59
12 Analysing data quantitatively 63
13 Analysing data qualitatively 68
14 Writing and presenting your project report 72
Appendix 75
1 Research project assignment 75
2 Group poster research project assignment 80
3 Research proposal assignment 84
4 Additional cases on the companion website 89
4
© Pearson Education Limited 2019
, INTRODUCTION
An RD! overview R D ! of R D ! the R D ! instructors’ RD! manual
This RD!instructors’ RD!manual RD!provides RD!commentary RD!for RD!the RD!eighth RD!edition
RD!of RD!the RD!textbook RD!Research RD!Methods RD!for RD!Business RD!Students. RD!The
RD!commentary RD!is RD!on RD!a RD!chapter RD!by RD!chapter RD!basis RD!and RD!includes:
chapter RD!learning RD!outcomes;
summary RD!of RD!the RD!content;
comments RD!on RD!likely RD!student RD!reactions RD!and RD!possible RD!use RD!of RD!materials;
ideas RD!for RD!students’ RD!preparatory RD!work;
suggestions RD!for RD!delivery RD!in RD!the RD!classroom;
ideas RD!for RD!students’ RD!follow-up RD!work.
In RD!addition, RD!we RD!have RD!included RD!a RD!copy RD!of RD!a RD!research RD!project
RD!assignment, RD!a RD!group RD!research RD!project RD!poster RD!assignment RD!and RD!a RD!copy
RD!of RD!a RD!dissertation RD!proposal RD!assignment RD!as RD!appendices.
Research RD!Methods RD!for RD!Business RD!– RD!an RD!overview RD!of RD!the RD!eighth RD!edition
Pedagogic R D ! features
The RD!over-riding RD!purpose RD!of RD!Research RD!Methods RD!for RD!Business RD!Students RD!is RD!to
RD!help RD!undergraduate RD!and RD!postgraduate RD!students RD!and RD!students RD!on
RD!professional RD!courses RD!to RD!undertake RD!research. RD!Each RD!chapter RD!deals RD!with RD!a
RD!part RD!of RD!the RD!research RD!process RD!and RD!discusses RD!the RD!ideas, RD!techniques RD!and
RD!methods RD!using RD!as RD!little RD!jargon RD!as RD!is RD!possible. RD!Tables, RD!checklists RD!and
RD!diagrams RD!are RD!used RD!to RD!aid RD!this RD!discussion. RD!Where RDn ! ew RD!terms RD!are
RD!introduced RD!for RD!the RD!first RD!time, RD!they RD!are RD!shown RD!in RD!bold, RD!and RD!a
RD!definition RD!or RD!explanation RD!follows RD!shortly RD!afterwards. RD!They RD! are RD!also
RD!listed RD!with RD!a RD!brief RD!definition RD!in RD!the RD!glossary. RD!The RD!application RD!of
RD!appropriate RD!information RD!technology RD!is RD!considered, RD!in RD!most RD!instances RD!as
RD!an RD!integral RD!part RD!of RD!the RD!text. RD!Chapters RD!have RD!been RD!cross-referenced RD!as
RD!appropriate, RD!and RD!an RD!index RD!is RD!provided RD!to RD!help RD!students RD!find RD!their
RD!way RD!around RD!the RD!book.
Focus RD!on RD!student RD!research RD!boxes RD!are RD!included RD!within RD!the RD!text RD!of
RD!each RD!chapter. RD!These RD!are RD!based RD!on RD!actual RD!research RD!projects,
RD!undertaken RD!by RD!students, RD!in RD!which RD! points RD!made RD!in RD!the RD!text RD!are
RD!illustrated. RD!In RD!many RD!instances, RD!these RD!worked RD!examples RD!illustrate
RD!possible RD!pitfalls RD!students RD!may RD!come RD!across RD!while RD!undertaking RD!their
RD!research. RD!Where RD!a RD!pitfall RD!has RD!been RD!illustrated, RD!it RD!will, RD!it RD!is
RD!hoped, RD!help RD!your RD!students RD!avoid RD!making RD!the RD!same RD!mistake.
RD!Further RD!illustrations RD!are RD!provided RD!by RDf! ocus RD!on RD!management RD!research
RD!and RD!research RD!in RD!the RD!news RD!boxes.
5
© Pearson Education Limited 2019
, Focus RD!on RD!management RD!research RD!boxes RD!discuss RD!recent RD!research RD!in RD!business
RD!and RD!management. RD!These RD!are RD!normally RD!derived RD!from RD!refereed RD!academic
RD!journal RD!articles, RD!and RD!students RD!are RD!likely RD!to RD!be RD!able RD!to RD!download RD!the
RD!actual RD!articles RD!from RD!online RD!databases RD!at RD!their RD!university.
Focus RD!on RD!research RD!in RD!the RD!news RD!boxes RD!provide RD!topical RD!news RD!articles
RD!that RD!illustrate RD!pertinent RD!research-related RD!issues. RD!All RD!these RD! will RD!help
RD!students RD!to RD! understand RD!the RD!technique RD!or RD!idea RD!and RD!to RD! assess RD!its
RD!suitability RD!or RD!appropriateness RD!to RD!their RD!research. RD!Boxed RD!checklists RD!provide
RD!students RD!withRDf! urther RD!focussed RD!guidance RD!for RD!their RD!own RD!research.
6
© Pearson Education Limited 2019
