JMC-1013-020 FINAL EXAM QUESTIONS & ANSWERS
France- Answers - Where did the first magazines appear?
1. Political Commentary- Answers - Early European magazines were outlets for
2. Gentleman's Magazine- Answers - What was the first publication to use the term magazine in its title?
3. Reprinted material from periodicals- Answers - The most successful magazines in colonial America
4. The Saturday Evening Post- Answers - The first magazine to publish a column that directly addressed
women's
issues was
5. Inclusion of illustrations- Answers - A major development in magazines in the mid-nineteenth century was
the?
6. Reduce magazine prices- Answers - The combination of reduced distribution and production costs in the late
nineteenth century gave publishers the ability to?
7. They were willing to dig through society's muck to uncover a story.- Answers -
Why did President Theodore Roosevelt dub investigative reporters "muckrakers" in 1906?
8. Reader's Digest- Answers - Founded in 1922 be Dewitt Wallace and Lila Acheson Wallace, which
magazine printed condensed versions of articles from other magazines?
9. Women's magazines- Answers - The general-interest magazines that survived the competition for
national ad dollars in the 1960s and 1970s tended to be
10. Television- Answers - The success of TV Guide underscored the power of
11. Competition from television made it hard for general-interest magazines to make a
profit- Answers - Why did specialization come to dominate the magazine industry by the mid-twentieth century?
12. Noncommercial- Answers - Magazines that rely solely on subscription and newsstand sales, such as Ms., fall
into
which category?
13. Readers over fifty are America's fastest-growing age segment- Answers - Of the
magazines that target a specific age, what is one reason why those that target readers over fifty have been so
,successful?
14. The New Yorker- Answers - What was the first city magazine aimed at a national upscale audience?
15. John H. Johnson- Answers - The major magazine publisher for African Americans in the modern age was
16. Essence- Answers - What was the first successful magazine aimed at Black women
17. Magalogs- Answers - Limited-distribution publications used to market goods or services to customers or
employees are
known as
18. Split-run- Answers - What type of edition is produced by magazines to attract local or regional advertisers
19. Are online only- Answers - Salon and Slate are examples of magazines that
20. Being distributed across multiple digital formats- Answers - Given the costs of paper, printing,
and
postage, magazines are increasingly
, 21. Paper is still a leading format, and subscriptions account for a huge chunk of
distribution- Answers - Which statement about magazines today is true?
22. Self-published magazines- Answers - What are zines?
23. Producer to a consumer society- Answers - The magazine industry has played a large role in
transforming
the United States from a
24. Magazines often give underrepresented cultural groups a sense of member- ship in a
broader community- Answers - What statement about magazines is true?
25. Papyrus- Answers - The word paper is derived from what word?
26. Romans- Answers - Who invented the codex?
27. Manuscript culture- Answers - During the Middle Ages, clergymen known as scribes were responsible for
advancing
28. Illuminated manuscripts- Answers - In the Middle Ages, books that included decorative, colorful illustrations
and
designs were known as
29. Block printing- Answers - Developed by the Chinese, the technique of applying sheets of paper to a block
of inked wood with raised surfaces is called
30. The Gutenberg Bible- Answers - What was one of the first "modern" books to be printed, requiring six
presses and several months to produce?
31. Of the cheap machine-made pulp paper they were printed on- Answers - The
popular paperback and dime novels of the late 1880s were sometimes referred to as pulp fiction because
32. Offset lithography- Answers - What allowed books to be printed from photographic plates instead of metal
casts?
33. They were less expensive and could cover topical issues immediately- Answers - Why
did
radio and magazines fare better than the book industry during the world wars and the Great Depression
France- Answers - Where did the first magazines appear?
1. Political Commentary- Answers - Early European magazines were outlets for
2. Gentleman's Magazine- Answers - What was the first publication to use the term magazine in its title?
3. Reprinted material from periodicals- Answers - The most successful magazines in colonial America
4. The Saturday Evening Post- Answers - The first magazine to publish a column that directly addressed
women's
issues was
5. Inclusion of illustrations- Answers - A major development in magazines in the mid-nineteenth century was
the?
6. Reduce magazine prices- Answers - The combination of reduced distribution and production costs in the late
nineteenth century gave publishers the ability to?
7. They were willing to dig through society's muck to uncover a story.- Answers -
Why did President Theodore Roosevelt dub investigative reporters "muckrakers" in 1906?
8. Reader's Digest- Answers - Founded in 1922 be Dewitt Wallace and Lila Acheson Wallace, which
magazine printed condensed versions of articles from other magazines?
9. Women's magazines- Answers - The general-interest magazines that survived the competition for
national ad dollars in the 1960s and 1970s tended to be
10. Television- Answers - The success of TV Guide underscored the power of
11. Competition from television made it hard for general-interest magazines to make a
profit- Answers - Why did specialization come to dominate the magazine industry by the mid-twentieth century?
12. Noncommercial- Answers - Magazines that rely solely on subscription and newsstand sales, such as Ms., fall
into
which category?
13. Readers over fifty are America's fastest-growing age segment- Answers - Of the
magazines that target a specific age, what is one reason why those that target readers over fifty have been so
,successful?
14. The New Yorker- Answers - What was the first city magazine aimed at a national upscale audience?
15. John H. Johnson- Answers - The major magazine publisher for African Americans in the modern age was
16. Essence- Answers - What was the first successful magazine aimed at Black women
17. Magalogs- Answers - Limited-distribution publications used to market goods or services to customers or
employees are
known as
18. Split-run- Answers - What type of edition is produced by magazines to attract local or regional advertisers
19. Are online only- Answers - Salon and Slate are examples of magazines that
20. Being distributed across multiple digital formats- Answers - Given the costs of paper, printing,
and
postage, magazines are increasingly
, 21. Paper is still a leading format, and subscriptions account for a huge chunk of
distribution- Answers - Which statement about magazines today is true?
22. Self-published magazines- Answers - What are zines?
23. Producer to a consumer society- Answers - The magazine industry has played a large role in
transforming
the United States from a
24. Magazines often give underrepresented cultural groups a sense of member- ship in a
broader community- Answers - What statement about magazines is true?
25. Papyrus- Answers - The word paper is derived from what word?
26. Romans- Answers - Who invented the codex?
27. Manuscript culture- Answers - During the Middle Ages, clergymen known as scribes were responsible for
advancing
28. Illuminated manuscripts- Answers - In the Middle Ages, books that included decorative, colorful illustrations
and
designs were known as
29. Block printing- Answers - Developed by the Chinese, the technique of applying sheets of paper to a block
of inked wood with raised surfaces is called
30. The Gutenberg Bible- Answers - What was one of the first "modern" books to be printed, requiring six
presses and several months to produce?
31. Of the cheap machine-made pulp paper they were printed on- Answers - The
popular paperback and dime novels of the late 1880s were sometimes referred to as pulp fiction because
32. Offset lithography- Answers - What allowed books to be printed from photographic plates instead of metal
casts?
33. They were less expensive and could cover topical issues immediately- Answers - Why
did
radio and magazines fare better than the book industry during the world wars and the Great Depression
