COMPREHENSIVE MARKETING PRINCIPLES
AND RESEARCH METHODS EXAM WITH
VERIFIED QUESTIONS AND ANSWERS [
GRADED A+]
Marketing - ✔✔The process of creating, communicating, delivering, and
exchanging offerings that have value for customers and society.
Steps in the marketing process - ✔✔Market research → Marketing strategy →
Marketing program → Relationship management → Profit.
Customer value - ✔✔The customer's perception of the benefits of a product or
service compared to its cost.
©morren 2025/2026. Year published 2026.
, Customer satisfaction - ✔✔The degree to which a product meets or exceeds
customer expectations.
Customer lifetime value (CLV) - ✔✔The total worth of a customer to a business
over the entire relationship.
Customer equity - ✔✔The total combined customer lifetime values of all
customers.
Strategic planning - ✔✔The process of developing and maintaining a strategic
fit between the company's goals and its changing marketing opportunities.
Steps of company-wide strategic planning - ✔✔Define mission → Set
objectives/goals → Design portfolio → Develop functional strategies.
Good mission statement - ✔✔Clear, market-oriented, realistic, motivating, and
focused on customer needs.
©morren 2025/2026. Year published 2026.
AND RESEARCH METHODS EXAM WITH
VERIFIED QUESTIONS AND ANSWERS [
GRADED A+]
Marketing - ✔✔The process of creating, communicating, delivering, and
exchanging offerings that have value for customers and society.
Steps in the marketing process - ✔✔Market research → Marketing strategy →
Marketing program → Relationship management → Profit.
Customer value - ✔✔The customer's perception of the benefits of a product or
service compared to its cost.
©morren 2025/2026. Year published 2026.
, Customer satisfaction - ✔✔The degree to which a product meets or exceeds
customer expectations.
Customer lifetime value (CLV) - ✔✔The total worth of a customer to a business
over the entire relationship.
Customer equity - ✔✔The total combined customer lifetime values of all
customers.
Strategic planning - ✔✔The process of developing and maintaining a strategic
fit between the company's goals and its changing marketing opportunities.
Steps of company-wide strategic planning - ✔✔Define mission → Set
objectives/goals → Design portfolio → Develop functional strategies.
Good mission statement - ✔✔Clear, market-oriented, realistic, motivating, and
focused on customer needs.
©morren 2025/2026. Year published 2026.
