MKT 100 ACTUAL EXAM PAPER 2026
TESTED QUESTIONS AND SOLUTIONS
GRADED A+
◍ Marketing Plan. Answer: A plan that is set out depicting the current
market situation, including opportunities and threats for the firm. The
plan also includes marketing strategies in terms of the 4 P's.
◍ Pro Formula. Answer:
◍ Market. Answer: The group of people who need or want a
company's product or service, and are willing to buy them.
◍ Target Market. Answer: The customer group to whom the firm is
interested in the product you will sell.
◍ Exchange. Answer: The trade of things of value between the buyer
and the seller, so that each is better off as a result. An example of an
exchange is the selling a of cupcake, you get the satisfaction of eating
the cupcake, and the baker gets the satisfaction of receiving money
for the work they did.
◍ Marketing Mix. Answer: Product, Place, Price, Promotion
, ◍ Good. Answer: Item that can be physically touched
◍ Service. Answer: Non object service benefits. Such as a repairman.
◍ Price. Answer: The overall sacrifice a customer is willing to make.
Money, time, energy.
◍ B2C. Answer: Business to Consumer, The process in which
businesses sell to customers. An example, is a clothing store.
◍ B2B. Answer: Business to Business, The process of one company
selling merchandise. or services to another. An example is a logging
company selling wood to a furniture maker.
◍ C2C. Answer: Customer to Customer, the process of consumers
selling to consumers. An example is the use of Kijiji, or holding a
garage sale.
◍ Social Media. Answer: The use of digital tools to easily and
quickly create and share content to foster dialogue, social
relationships, and personal identities.
◍ Value. Answer: Reflects the relationship of benefits to costs, or
what the consumer gets for what what they give.
TESTED QUESTIONS AND SOLUTIONS
GRADED A+
◍ Marketing Plan. Answer: A plan that is set out depicting the current
market situation, including opportunities and threats for the firm. The
plan also includes marketing strategies in terms of the 4 P's.
◍ Pro Formula. Answer:
◍ Market. Answer: The group of people who need or want a
company's product or service, and are willing to buy them.
◍ Target Market. Answer: The customer group to whom the firm is
interested in the product you will sell.
◍ Exchange. Answer: The trade of things of value between the buyer
and the seller, so that each is better off as a result. An example of an
exchange is the selling a of cupcake, you get the satisfaction of eating
the cupcake, and the baker gets the satisfaction of receiving money
for the work they did.
◍ Marketing Mix. Answer: Product, Place, Price, Promotion
, ◍ Good. Answer: Item that can be physically touched
◍ Service. Answer: Non object service benefits. Such as a repairman.
◍ Price. Answer: The overall sacrifice a customer is willing to make.
Money, time, energy.
◍ B2C. Answer: Business to Consumer, The process in which
businesses sell to customers. An example, is a clothing store.
◍ B2B. Answer: Business to Business, The process of one company
selling merchandise. or services to another. An example is a logging
company selling wood to a furniture maker.
◍ C2C. Answer: Customer to Customer, the process of consumers
selling to consumers. An example is the use of Kijiji, or holding a
garage sale.
◍ Social Media. Answer: The use of digital tools to easily and
quickly create and share content to foster dialogue, social
relationships, and personal identities.
◍ Value. Answer: Reflects the relationship of benefits to costs, or
what the consumer gets for what what they give.
