QUESTIONS WITH SOLUTIONS GRADED A+
◉ bone marrow transplants... Answer: are a type of stem cell
therapy, unless a patient's own cells are reinjected
◉ what does AMA stand for? Answer: American Medical Association
◉ What section of a drug's package insert describes situations in
which the drug should not be used because the risks outweigh the
therapeutic benefits? Answer: contraindications
◉ what is tertiary care? Answer: highly specialized medical and
surgical care provided by a large medical center for unusual or
complex medical problems
◉ which of the following is not one of the stages in the classic
approach to brand development strategy? brand personality,
positioning, quality, or values? Answer: brand quality
◉ what are vasodilators used to do? Answer: decrease vascular
resistance and increase blood flow
,◉ what is the name of the condition that occurs after a specific dose
of a drug is given at such regular intervals that absorption and
elimination [drug:plasma] have become fairly constant Answer:
steady state
◉ ocular administration Answer: primarily used to treat the eye
◉ which entity/entities invest/s the most money in pharmaceutical
research and development (R&D)? Answer: U.S pharma companies
◉ how are most drugs excreted? Answer: kidneys
◉ over the last few decades what has happened to legal limitations
on sales rep's discussions about off label uses? Answer: limitations
have decreased (FDA Modernization Act of 1997)
◉ which of the following is an example of a branding "fundamental":
brand logo, brand name, brand packaging, brand promise Answer:
brand name
◉ what does it mean if two drugs are "at parity" Answer: both drugs
are essentially in a neutral position
, ◉ who is most likely to benefit from electronic sampling programs?
Answer: everyone would benefit equally
◉ when referring to medication dosage, which abbreviation means
"one half" Answer: SS
◉ what is an internist? Answer: a physician who practices internal
medicine
◉ which is a white blood cell: erythrocytes, insulin, lymphocytes,
MHCs Answer: lymphocytes
◉ why are novice sales reps often placed in charge of negotiating
MCO formularies? Answer: they are not; this job is usually reserved
for more experienced sales reps (MCO = Managed Care
Organization)
◉ what distinguishes pharmacodynamics from pharmacokinetics?
Answer: PD's studies how drugs affect the body
◉ what percent of drugs tested on human subjects are eventually
approved by the FDA? Answer: about 70%