MIS 301 Exam II Study Guide
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loyaltyj7cardj7-j7correctj7answer✔ ✔
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✔ ✔ Whatj7isj7thej7correctj7orderj7ofj7channelj7phases?
dataj7martj7-j7correctj7answer✔ ✔
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cificj7problemj7(e.g.,j7increasingj7customerj7retention,j7improvingj7productj7q
uality)j7orj7businessj7unitj7(e.g.,j7marketing,j7engineering).
dataj7cubej7-j7correctj7answer✔ ✔
Aj7specialj7databasej7usedj7toj7storej7dataj7inj7OLAPj7reporting.
Inventoryj7Turnoverj7Ratioj7-j7correctj7answer✔ ✔
Thej7ratioj7ofj7aj7company'sj7annualj7salesj7toj7itsj7inventory.
loyaltyj7cardj7-j7correctj7answer✔ ✔
Systemsj7thatj7providej7rewardsj7andj7usagej7incentives,j7typicallyj7inj7exch
angej7forj7aj7methodj7thatj7providesj7aj7morej7detailedj7trackingj7andj7recordin
,gj7ofj7customerj7activity.j7Inj7additionj7toj7enhancingj7dataj7collection,j7loyalt
yj7cardsj7canj7representj7aj7significantj7switchingj7cost.
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upj7displayj7ofj7criticalj7indicatorsj7thatj7allowj7managersj7toj7getj7aj7graphicalj7
glancej7atj7keyj7performancej7metrics.
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tems,j7technologies,j7andj7waysj7ofj7conductingj7business.j7Incompatiblej7leg
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,j7andj7theyj7canj7inhibitj7firmj7agility,j7holdingj7backj7operationalj7andj7strateg
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7solutionsj7toj7aj7problem,j7iterativelyj7modifyingj7variousj7mathematicalj7mo
dels,j7andj7comparingj7thej7mutatedj7modelsj7toj7searchj7forj7aj7bestj7alternativ
e
dataj7miningj7-j7correctj7answer✔ ✔
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oj7buildj7modelsj7from,j7largej7dataj7sets.
,Omnichannelj7-j7correctj7answer✔ ✔
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nels,j7whichj7mayj7includej7online,j7mobile,j7catalog,j7phone,j7andj7retail.j7Pri
cing,j7recommendations,j7andj7incentivesj7shouldj7reflectj7aj7data-
driven,j7accurate,j7singlej7viewj7ofj7thej7customer.
neuralj7networksj7-j7correctj7answer✔ ✔
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ns,j7inj7orderj7toj7buildj7modelsj7toj7exploitj7findings.
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vej7analysis,j7explanatoryj7andj7predictivej7models,j7andj7fact-
basedj7managementj7toj7drivej7decisionsj7andj7actions.
, cannedj7reportsj7-j7correctj7answer✔ ✔
Reportsj7thatj7providej7regularj7summariesj7ofj7informationj7inj7aj7predeter
minedj7format.
rowj7orj7recordj7-j7correctj7answer✔ ✔
Aj7rowj7inj7aj7databasej7table.j7Recordsj7representj7aj7singlej7instancej7ofj7wh
ateverj7thej7tablej7keepsj7trackj7ofj7(e.g.,j7student,j7faculty,j7coursej7title).
(column)j7(field)j7-j7correctj7answer✔ ✔
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ofj7birth).
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ayj7thatj7mimicsj7appliedj7humanj7expertise
tablej7orj7filej7-j7correctj7answer✔ ✔
Aj7listj7ofj7data,j7arrangedj7inj7columnsj7(fields)j7andj7rowsj7(records).
relationalj7databasej7-j7correctj7answer✔ ✔
Thej7mostj7commonj7standardj7forj7expressingj7databases,j7wherebyj7tables
j7(files)j7arej7relatedj7basedj7onj7commonj7keys.
