IMC- Exam 3 questions with verified
answers rated A+ 2025/2026
Support Media - correct answer ✔✔Uses a variety of non-traditional channels to deliver
communications and to promote products and services
Role of Support Media - correct answer ✔✔-Reach target audience that primary media may not
have effectively reached
-Reinforce or support primary media messages
Factors contributing to Outdoor Advertising's success - correct answer ✔✔Increase in the
number of:
•Women in the work force
•Vehicles on the road
Outdoor Advertising- why does it work? - correct answer ✔✔ability to remain innovative
through technology
Digital out-of-home media examples - correct answer ✔✔-Video advertising networks
-Digital billboards/Data based technology
-Ambient advertising
Aerial advertising - correct answer ✔✔-Outdoor advertising incorporating use of airplanes
pulling banners, skywriting, and blimps
-Not expensive and reaches specific target
markets
,Mobile billboards - correct answer ✔✔•Devices that carry advertisements and are mobile
•Mobile Billboards have high levels of recall and
readership.
•Out-Of-Home media can improve the reach of TV
(18%), radio (45%), internet (68%) and mobile
(316%).
In-Store Media - correct answer ✔✔•Reach shoppers at the place where they
buy
•Include:
-In-store ads
-Aisle displays
-Store leaflets
-Shopping cart signage
-In-store TV
Transit Advertising - correct answer ✔✔•Targets people who are exposed to
commercial transportation facilities
•Gained popularity due to:
-Increased number of women in the work force
-Audience segmentation
-People spending more time outdoors
Types of Transit Advertising - correct answer ✔✔•Inside cards
-Placed above the seats and luggage area
, inside public transport vehicles
•Outside posters
-Appear on the sides, backs, and/or roofs of
buses, taxis, trains, and subway and trolley
cars
•Station, platform, and terminal posters
Advantages of Outdoor Advertising - correct answer ✔✔Wide coverage of local markets,
Frequency and Geographic flexibility, Creativity, Ability to create awareness, Efficiency and
effectiveness, Production capabilities, Timeliness
Disadvantages of Outdoor Advertising - correct answer ✔✔Waste coverage, Limited message
capabilities, Wearout, Cost, Measurement problems, Image problems
Advantages of Transit Advertising - correct answer ✔✔exposure, frequency, cost
disadvantages of transit advertising - correct answer ✔✔Reach, Mood of the audience
Promotional Products Marketing - correct answer ✔✔•New name for the old 'specialty
advertising'
•Promotional medium or method that uses the
following promotional products
•Always Distributed free
Advantages of Promotional Products Marketing - correct answer ✔✔Selectivity, Flexibility,
Frequency, Cost, Goodwill, High recall, Supplementing other media
answers rated A+ 2025/2026
Support Media - correct answer ✔✔Uses a variety of non-traditional channels to deliver
communications and to promote products and services
Role of Support Media - correct answer ✔✔-Reach target audience that primary media may not
have effectively reached
-Reinforce or support primary media messages
Factors contributing to Outdoor Advertising's success - correct answer ✔✔Increase in the
number of:
•Women in the work force
•Vehicles on the road
Outdoor Advertising- why does it work? - correct answer ✔✔ability to remain innovative
through technology
Digital out-of-home media examples - correct answer ✔✔-Video advertising networks
-Digital billboards/Data based technology
-Ambient advertising
Aerial advertising - correct answer ✔✔-Outdoor advertising incorporating use of airplanes
pulling banners, skywriting, and blimps
-Not expensive and reaches specific target
markets
,Mobile billboards - correct answer ✔✔•Devices that carry advertisements and are mobile
•Mobile Billboards have high levels of recall and
readership.
•Out-Of-Home media can improve the reach of TV
(18%), radio (45%), internet (68%) and mobile
(316%).
In-Store Media - correct answer ✔✔•Reach shoppers at the place where they
buy
•Include:
-In-store ads
-Aisle displays
-Store leaflets
-Shopping cart signage
-In-store TV
Transit Advertising - correct answer ✔✔•Targets people who are exposed to
commercial transportation facilities
•Gained popularity due to:
-Increased number of women in the work force
-Audience segmentation
-People spending more time outdoors
Types of Transit Advertising - correct answer ✔✔•Inside cards
-Placed above the seats and luggage area
, inside public transport vehicles
•Outside posters
-Appear on the sides, backs, and/or roofs of
buses, taxis, trains, and subway and trolley
cars
•Station, platform, and terminal posters
Advantages of Outdoor Advertising - correct answer ✔✔Wide coverage of local markets,
Frequency and Geographic flexibility, Creativity, Ability to create awareness, Efficiency and
effectiveness, Production capabilities, Timeliness
Disadvantages of Outdoor Advertising - correct answer ✔✔Waste coverage, Limited message
capabilities, Wearout, Cost, Measurement problems, Image problems
Advantages of Transit Advertising - correct answer ✔✔exposure, frequency, cost
disadvantages of transit advertising - correct answer ✔✔Reach, Mood of the audience
Promotional Products Marketing - correct answer ✔✔•New name for the old 'specialty
advertising'
•Promotional medium or method that uses the
following promotional products
•Always Distributed free
Advantages of Promotional Products Marketing - correct answer ✔✔Selectivity, Flexibility,
Frequency, Cost, Goodwill, High recall, Supplementing other media
