IMC Final Exam questions and
answers rated A+
One trend in advertising is "product placement." What does that mean?
A. companies pay to have their ads placed where consumers will see them
B. All of these are considered product placement
C. Companies pay to have their products featured in movies or TV shows
D. Products are place carefully in print ads to achieve maximum exposure - correct answer
✔✔Companies pay to have their products featured in movies or TV shows
Which of these is an advantage in magazine advertising?
A. Magazines have focused editorial (meaning the content is usually focused on a specific
interest)
B. Good production quality- the ads usually look nice
C. Pass along readership- meaning readers might give the magazine to someone else, or it might
be in a waiting room where many people see it
D. These are all advantages - correct answer ✔✔These are all advantages
Advertising can
A. Remind people to buy
B. Inform people about an issue
C. Entertain
D. All of the above - correct answer ✔✔All of the above
Advertising is a "paid" form of communication. What does that mean?
A. Advertising agencies get paid for their work
, B. Consumers pay to buy what is advertised
C. Advertisers pay for their message to run
D. News reporters are paid to run favorable articles that advertise the product - correct answer
✔✔Advertisers pay for their message to run
One disadvantage of newspaper advertising is
A. Wide coverage
B. Flexible deadlines for advertising placement
C. The short shelf life
D. Nearly every town has one - correct answer ✔✔The short shelf life
Welch's (the grape juice and grape jelly company) experimented with what kind of unique as in
People Magazine?
A. A "lickable" ad so that readers could taste the flavor
B. A scented ad so readers could smell the fragrance
C. A textured ad so readers could feel the consistency of the product
D. A 3D ad so readers could see multiple dimensions - correct answer ✔✔A "lickable" ad so that
readers could taste the flavor
A trend in billboard advertising is
A. Using QR codes so the ads can be scanned with smartphones
B. There are fewer billboards because of city ordinances and regulations
C. Ads that change or rotate to other messages on the sign
D. using bigger print so people can see it better - correct answer ✔✔Ads that change or rotate
to other messages on the sign
Direct marketing includes all of the following except:
answers rated A+
One trend in advertising is "product placement." What does that mean?
A. companies pay to have their ads placed where consumers will see them
B. All of these are considered product placement
C. Companies pay to have their products featured in movies or TV shows
D. Products are place carefully in print ads to achieve maximum exposure - correct answer
✔✔Companies pay to have their products featured in movies or TV shows
Which of these is an advantage in magazine advertising?
A. Magazines have focused editorial (meaning the content is usually focused on a specific
interest)
B. Good production quality- the ads usually look nice
C. Pass along readership- meaning readers might give the magazine to someone else, or it might
be in a waiting room where many people see it
D. These are all advantages - correct answer ✔✔These are all advantages
Advertising can
A. Remind people to buy
B. Inform people about an issue
C. Entertain
D. All of the above - correct answer ✔✔All of the above
Advertising is a "paid" form of communication. What does that mean?
A. Advertising agencies get paid for their work
, B. Consumers pay to buy what is advertised
C. Advertisers pay for their message to run
D. News reporters are paid to run favorable articles that advertise the product - correct answer
✔✔Advertisers pay for their message to run
One disadvantage of newspaper advertising is
A. Wide coverage
B. Flexible deadlines for advertising placement
C. The short shelf life
D. Nearly every town has one - correct answer ✔✔The short shelf life
Welch's (the grape juice and grape jelly company) experimented with what kind of unique as in
People Magazine?
A. A "lickable" ad so that readers could taste the flavor
B. A scented ad so readers could smell the fragrance
C. A textured ad so readers could feel the consistency of the product
D. A 3D ad so readers could see multiple dimensions - correct answer ✔✔A "lickable" ad so that
readers could taste the flavor
A trend in billboard advertising is
A. Using QR codes so the ads can be scanned with smartphones
B. There are fewer billboards because of city ordinances and regulations
C. Ads that change or rotate to other messages on the sign
D. using bigger print so people can see it better - correct answer ✔✔Ads that change or rotate
to other messages on the sign
Direct marketing includes all of the following except:
