Research Methods For
q q q
Business Students q q
8th Edition Mark Saunders,
q q q q
Philip Lewis Chapters 1 -
q q q q
3
© Pearson Education Limited
,14, Complete
q q
4
© Pearson Education Limited
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the
q q q q q q q q
purpose
of this book
q q 15
2 Choosing a research topic and developing your research proposal
q q q q q q q q q
19
3 Critically reviewing the literature
q q q 23
4 Understanding research philosophy and approaches to theory
q q q q q q q
development 27
5 Formulating the research design q q q 32
6 Negotiating access and research ethics
q q q q 36
7 Selecting samples q 40
8 Utilising secondary data
q q 44
9 Collecting data through observation
q q q 48
10 Collecting primary data using research interviews and research
q q q q q q q q
diaries 54
11 Collecting primary data using questionnaires
q q q q 59
12 Analysing data quantitatively
q q 63
13 Analysing data qualitatively
q q 68
14 Writing and presenting your project report
q q q q q 72
Appendix 75
1 Research project assignment
q q 75
2 Group poster research project assignment
q q q q 80
3 Research proposal assignment
q q 84
4 Additional cases on the companion website
q q q q q 89
5
© Pearson Education Limited
, INTRODUCTION
An t t overview t t of t t the t t instructors’ t t manual
q q q q q
This t tinstructors’ t tmanual t tprovides t tcommentary t tfor t tthe t teighth t
q q q q q q q q
tedition t tof t tthe t ttextbook t tResearch t t Methods t tfor t tBusiness t tStudents. t
q q q q q q q q q
tThe t tcommentary t tis t ton t ta t tchapter t tby t tchapter t tbasis t tand t tincludes:
q q q q q q q q q q
□ chapter t t learning t t outcomes; q q
□ summary t t of t t the t t content; q q q
□ comments t t on t t likely t t student t t reactions t t and t t possible t t use t t of t
q q q q q q q q q
t materials;
□ ideas t t for t t students’ t t preparatory t t work;
q q q q
□ suggestions t t for t t delivery t t in t t the t t classroom; q q q q q
□ ideas t tfor t tstudents’ t tfollow-up t twork.
q q q q
In t taddition, t twe t thave t tincluded t ta t tcopy t tof t ta t tresearch t tproject t
q q q q q q q q q q q
tassignment, t ta t tgroup t tresearch t tproject t tposter t tassignment t tand t ta t
q q q q q q q q q
tcopy t tof t ta t tdissertation t tproposal t tassignment t tas t tappendices.
q q q q q q q
Research t tMethods t tfor t tBusiness t t– t tan t toverview t tof t tthe t
q q q q q q q q q
teighth t tedition q
Pedagogic t q t features
The t tover-riding t tpurpose t tof t tResearch t tMethods t tfor t tBusiness t tStudents
q q q q q q q q
t tis t tto t thelp t tundergraduate t tand t tpostgraduate t tstudents t tand t tstudents
q q q q q q q q q
t ton t tprofessional t tcourses t tto t tundertake t tresearch. t tEach t tchapter t
q q q q q q q q q
tdeals t twith t ta t tpart t tof t tthe t tresearch t
q t process t q t and t t discusses t q q q q q q q q
t the t t ideas, t t techniques t
q t and t t methods t t using t tas t t little t q q q q q q q
t jargon t t as t t is t tpossible. tq t Tables, t t checklists t t and t t diagrams t
q q q q q q q
t are t t used t t to t taid t tthis t tdiscussion. t tWhere t tnew t tterms t tare t
q q q q q q q q q q
tintroduced t tfor t tthe t tfirst t ttime, t tthey t tare t tshown t tin t tbold, t tand t ta t
q q q q q q q q q q q q
tdefinition t tor t texplanation t tfollows t tshortly t tafterwards. t tThey t tare t talso t
q q q q q q q q q
tlisted t twith t ta t tbrief t tdefinition t tin t tthe t tglossary. t tThe t tapplication t tof t
q q q q q q q q q q q
tappropriate t tinformation t ttechnology t tis t tconsidered, t tin t tmost t tinstances
q q q q q q q
t tas t tan t tintegral t tpart t tof t tthe t ttext. t tChapters t thave t tbeen t tcross-
q q q q q q q q q q q
referenced t tas t tappropriate, t t and t t an t t index t t is t t provided t t to
q q q q q q q q
t t help t
q t students t t find t t their t
q t way t taround t tthe t tbook. q q q q q q
Focus t ton t tstudent t tresearch t tboxes t tare t tincluded t twithin t tthe t ttext t
q q q q q q q q q q
tof t teach t tchapter. t tThese t tare t tbased t ton t tactual t tresearch t tprojects, t
q q q q q q q q q q
tundertaken t tby t tstudents, t tin t twhich t tpoints t tmade t tin t tthe t ttext t tare t
q q q q q q q q q q q
t illustrated. t tIn t tmany t t instances, t tthese t tworked t texamples t tillustrate t
q q q q q q q q
tpossible t tpitfalls t tstudents t tmay t tcome t tacross t twhile t tundertaking t ttheir
q q q q q q q q
t tresearch. t tWhere t ta t tpitfall t thas t tbeen t tillustrated, t tit t twill, t tit t tis t
q q q q q q q q q q q q
thoped, t thelp t tyour t tstudents t tavoid t tmaking t tthe t tsame t tmistake. t
q q q q q q q q q
6
© Pearson Education Limited