1 and assignment handling,
For Expert help
Hospitality Sales and Marketing Exam 3
Questions and Answers (100% Correct
Answers) Already Graded A+
Internal Marketing Ans: between employees and the company
external marketing Ans: between company and customers
© 2026 Assignment Expert
interactive marketing Ans: between employees and customers
moment of truth Ans: occurs when employee and customer first have
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contact
Employ satisfaction and customer satisfaction link Ans: Employee
satisfaction creates customer satisfaction
Customer dissatisfaction reduces employee satisfaction
First step in internal marketing process Ans: Establishment of a service
culture
service culture Ans: a culture that supports customer service through
policies, procedures, reward systems, and actions
organization culture Ans: is the pattern of shared values and beliefs that
gives members of an organization meaning, providing them with the
rules for behavior in the organization
Internal factors to consider when setting prices Ans: Marketing objectives
, 2 and assignment handling,
For Expert help
Marketing-mix strategy
Costs
Organization for pricing
survival (lower price strategy) Ans: prices to cover variable costs and
some fixed costs to stay in business
© 2026 Assignment Expert
Product-quality leadership (higher price strategy) Ans: cover higher
quality and guest service levels
fixed costs Ans: costs that don't vary with sales or production levels
Guru01 - Stuvia
variable costs Ans: Costs that do vary directly with the level of
production
cross selling Ans: When the company promotes & sells other products to
the guests Ex. Room service, fax, or retail products
up selling Ans: Occurs through training or sales reservations employees to
suggest a higher priced product. Ex. Offering after dinner coffee
price elasticity of demand - Inelastic Demand Ans: is not price sensitive
price elasticity of demand - Elastic Demand Ans: is price sensitive
Factors affecting price sensitivity Ans: Price quality effect
Total expenditure effect
For Expert help
Hospitality Sales and Marketing Exam 3
Questions and Answers (100% Correct
Answers) Already Graded A+
Internal Marketing Ans: between employees and the company
external marketing Ans: between company and customers
© 2026 Assignment Expert
interactive marketing Ans: between employees and customers
moment of truth Ans: occurs when employee and customer first have
Guru01 - Stuvia
contact
Employ satisfaction and customer satisfaction link Ans: Employee
satisfaction creates customer satisfaction
Customer dissatisfaction reduces employee satisfaction
First step in internal marketing process Ans: Establishment of a service
culture
service culture Ans: a culture that supports customer service through
policies, procedures, reward systems, and actions
organization culture Ans: is the pattern of shared values and beliefs that
gives members of an organization meaning, providing them with the
rules for behavior in the organization
Internal factors to consider when setting prices Ans: Marketing objectives
, 2 and assignment handling,
For Expert help
Marketing-mix strategy
Costs
Organization for pricing
survival (lower price strategy) Ans: prices to cover variable costs and
some fixed costs to stay in business
© 2026 Assignment Expert
Product-quality leadership (higher price strategy) Ans: cover higher
quality and guest service levels
fixed costs Ans: costs that don't vary with sales or production levels
Guru01 - Stuvia
variable costs Ans: Costs that do vary directly with the level of
production
cross selling Ans: When the company promotes & sells other products to
the guests Ex. Room service, fax, or retail products
up selling Ans: Occurs through training or sales reservations employees to
suggest a higher priced product. Ex. Offering after dinner coffee
price elasticity of demand - Inelastic Demand Ans: is not price sensitive
price elasticity of demand - Elastic Demand Ans: is price sensitive
Factors affecting price sensitivity Ans: Price quality effect
Total expenditure effect
