1 and assignment handling,
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Hospitality: Market/Sales Questions and
Answers (100% Correct Answers) Already
Graded A+
Which of the following statements about the relationship between
marketing and sales is true? Ans: The scope of marketing activities is
more long-term than that of sales activities
© 2026 Assignment Expert
Mick is responsible for evaluating the brand identity of a chain and
recommending ways to increase the value of the brand. For which of
the following components of a hospitality marketing mix is Mick
responsible? Ans: product-service
Guru01 - Stuvia
Advertising and direct mail campaigns best fit into which of the following
components of the hospitality marketing mix? Ans: promotion-
communication
Peak business periods, off-seasons, and shoulder periods are most
relevant to the _____________ component of the hospitality marketing
mix. Ans: price-rate
In small to medium-size properties, which of the following positions is
generally responsible for advertising and public relations activities? Ans:
The general manager
Salespeople do not sell guestrooms or banquet rooms; they sell the use
of these rooms. This refer to the _______________ of hospitality products
and services. Ans: Intangibility
, 2 and assignment handling,
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Stacy is a very personable food server who is always friendly with the
restaurant's guests. Alex, on the other hand, is merely civil to guests most
of the time. This illustrates the _____________ of hospitality products and
services. Ans: Inconsistency
Which of the following statements about the hospitality industry and
globalization is false? Ans: Globalization has not affected the food
service very much
Which of the following statements about the hospitality industry and
© 2026 Assignment Expert
technology is false? Ans: The use of "smart cards" is decreasing in the
food industry
Guru01 - Stuvia
Two or more companies joining together to benefit from each other's
strengths is termed _____________ marketing. Ans: Partnership
A marketing plan should be developed for at least a ___________ period.
Ans: Three year
Which of the following steps in the cycle of marketing planning involves
property, competition, and marketplace analysis? Ans: conducting a
marketing audit
All of the following are ways to determine how a property's performance
compares with competitors except: Ans: segmenting target market
Which of the following tools would managers use to determine the
current guest base and assess the decline or growth of business from
market segments? Ans: revenue grid and occupancy chart
For Expert help
Hospitality: Market/Sales Questions and
Answers (100% Correct Answers) Already
Graded A+
Which of the following statements about the relationship between
marketing and sales is true? Ans: The scope of marketing activities is
more long-term than that of sales activities
© 2026 Assignment Expert
Mick is responsible for evaluating the brand identity of a chain and
recommending ways to increase the value of the brand. For which of
the following components of a hospitality marketing mix is Mick
responsible? Ans: product-service
Guru01 - Stuvia
Advertising and direct mail campaigns best fit into which of the following
components of the hospitality marketing mix? Ans: promotion-
communication
Peak business periods, off-seasons, and shoulder periods are most
relevant to the _____________ component of the hospitality marketing
mix. Ans: price-rate
In small to medium-size properties, which of the following positions is
generally responsible for advertising and public relations activities? Ans:
The general manager
Salespeople do not sell guestrooms or banquet rooms; they sell the use
of these rooms. This refer to the _______________ of hospitality products
and services. Ans: Intangibility
, 2 and assignment handling,
For Expert help
Stacy is a very personable food server who is always friendly with the
restaurant's guests. Alex, on the other hand, is merely civil to guests most
of the time. This illustrates the _____________ of hospitality products and
services. Ans: Inconsistency
Which of the following statements about the hospitality industry and
globalization is false? Ans: Globalization has not affected the food
service very much
Which of the following statements about the hospitality industry and
© 2026 Assignment Expert
technology is false? Ans: The use of "smart cards" is decreasing in the
food industry
Guru01 - Stuvia
Two or more companies joining together to benefit from each other's
strengths is termed _____________ marketing. Ans: Partnership
A marketing plan should be developed for at least a ___________ period.
Ans: Three year
Which of the following steps in the cycle of marketing planning involves
property, competition, and marketplace analysis? Ans: conducting a
marketing audit
All of the following are ways to determine how a property's performance
compares with competitors except: Ans: segmenting target market
Which of the following tools would managers use to determine the
current guest base and assess the decline or growth of business from
market segments? Ans: revenue grid and occupancy chart
