,
, 3
Do not write
outside the
0 3 Options A to D show four possible changes to the UK economy. box
Based solely on these changes, which option will lead to the largest increase in UK
imports?
[1 mark]
A A fall in GDP and a fall in the exchange rate value of the pound
B A fall in GDP and a rise in the exchange rate value of the pound
C A rise in GDP and a fall in the exchange rate value of the pound
D A rise in GDP and a rise in the exchange rate value of the pound
0 4 Product ‘X’ was the market leader in a low growth market.
New promotions by competitors lead to rapid growth in the market.
However, Product ‘X’ still retains its market leadership.
In terms of the Boston Matrix, Product ‘X’ has changed from:
[1 mark]
A a cash cow to a question mark.
B a cash cow to a star.
C a question mark to a star.
D a star to a cash cow.
0 5 Statement 1: ‘According to Ansoff’s matrix, diversification is the most risky strategy.’
Statement 2: ‘According to Ansoff’s matrix, market penetration is the least risky strategy.’
Read statements 1 and 2 and select the correct option from the following:
[1 mark]
A Statement 1 is true. Statement 2 is true.
B Statement 1 is true. Statement 2 is false.
C Statement 1 is false. Statement 2 is true.
D Statement 1 is false. Statement 2 is false.
Turn over ►
*03*
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IB/G/Jun25/7132/1
, 4
Do not write
outside the
0 6 Figure 1 shows a situation in which there is a change in the break-even point of a product box
from point M to point N.
The change in break-even point from M to N has been caused by:
[1 mark]
A a fall in price and a decrease in fixed costs and an increase in variable costs
per unit.
B a fall in price and an increase in fixed costs.
C a rise in price and an increase in fixed costs and a decrease in variable costs
per unit.
D a rise in price and an increase in variable costs per unit.
*04*
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IB/G/Jun25/7132/1
, 3
Do not write
outside the
0 3 Options A to D show four possible changes to the UK economy. box
Based solely on these changes, which option will lead to the largest increase in UK
imports?
[1 mark]
A A fall in GDP and a fall in the exchange rate value of the pound
B A fall in GDP and a rise in the exchange rate value of the pound
C A rise in GDP and a fall in the exchange rate value of the pound
D A rise in GDP and a rise in the exchange rate value of the pound
0 4 Product ‘X’ was the market leader in a low growth market.
New promotions by competitors lead to rapid growth in the market.
However, Product ‘X’ still retains its market leadership.
In terms of the Boston Matrix, Product ‘X’ has changed from:
[1 mark]
A a cash cow to a question mark.
B a cash cow to a star.
C a question mark to a star.
D a star to a cash cow.
0 5 Statement 1: ‘According to Ansoff’s matrix, diversification is the most risky strategy.’
Statement 2: ‘According to Ansoff’s matrix, market penetration is the least risky strategy.’
Read statements 1 and 2 and select the correct option from the following:
[1 mark]
A Statement 1 is true. Statement 2 is true.
B Statement 1 is true. Statement 2 is false.
C Statement 1 is false. Statement 2 is true.
D Statement 1 is false. Statement 2 is false.
Turn over ►
*03*
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IB/G/Jun25/7132/1
, 4
Do not write
outside the
0 6 Figure 1 shows a situation in which there is a change in the break-even point of a product box
from point M to point N.
The change in break-even point from M to N has been caused by:
[1 mark]
A a fall in price and a decrease in fixed costs and an increase in variable costs
per unit.
B a fall in price and an increase in fixed costs.
C a rise in price and an increase in fixed costs and a decrease in variable costs
per unit.
D a rise in price and an increase in variable costs per unit.
*04*
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IB/G/Jun25/7132/1
