ADV3403 Exam 1 questions n answers
graded A+ 2025/2026
Brand (functional) - correct answer ✔✔A brand is a name, sign, symbol, or design (or
combination of them) intended to IDENTIFY the goods and services of ONE SELLER and to
DIFFERENTIATE them from those of the
competitors.
Brand (emotional) - correct answer ✔✔A brand represents our COLLECTIVE THOUGHTS &
FEELINGS about a company that are built up over time
Brand Equity - correct answer ✔✔A set of brand associations linked to a brand name, which can
add to or subtract from the
functional value provided by a product or service.
Master Card Case Study - correct answer ✔✔- made "c" lowercase to a brand name, which can
add to or subtract from the
functional value provided by a product or service
- rounded letters play on the perfectly circular forms of the marks
- Pentagram
Amazon Case Study - correct answer ✔✔- Turner Duckworth
- Amazon was more than books
- had to be unique and propriety
- maintain brand equity
- consumer-focused and friendly
, Brand vs. Product - correct answer ✔✔Brand: overall identity of a company (logo, symbol,
name, etc)
Product: a good or service produced by the company
Branding vs. Marketing - correct answer ✔✔Branding: who you are as a company
Marketing: action used for a company to connect their product to customers
4P's and where advertising/marketing is - correct answer ✔✔Place, Promotion, Place, Product
Advertising: Promotion
Benefits of Branding - correct answer ✔✔1. Product Identification
2. Repeat Sales
3. New Product Sales
Branding is a long term investment that defines who the company is and helps gain
lifelong customers
brand elements - correct answer ✔✔different components of a brand that identify and
differentiate it
Goal of Branding from Business perspective - correct answer ✔✔- Customers have greater
loyalty
- Customers believe product is better
- Can have higher prices
- Greater cooperation from your suppliers
graded A+ 2025/2026
Brand (functional) - correct answer ✔✔A brand is a name, sign, symbol, or design (or
combination of them) intended to IDENTIFY the goods and services of ONE SELLER and to
DIFFERENTIATE them from those of the
competitors.
Brand (emotional) - correct answer ✔✔A brand represents our COLLECTIVE THOUGHTS &
FEELINGS about a company that are built up over time
Brand Equity - correct answer ✔✔A set of brand associations linked to a brand name, which can
add to or subtract from the
functional value provided by a product or service.
Master Card Case Study - correct answer ✔✔- made "c" lowercase to a brand name, which can
add to or subtract from the
functional value provided by a product or service
- rounded letters play on the perfectly circular forms of the marks
- Pentagram
Amazon Case Study - correct answer ✔✔- Turner Duckworth
- Amazon was more than books
- had to be unique and propriety
- maintain brand equity
- consumer-focused and friendly
, Brand vs. Product - correct answer ✔✔Brand: overall identity of a company (logo, symbol,
name, etc)
Product: a good or service produced by the company
Branding vs. Marketing - correct answer ✔✔Branding: who you are as a company
Marketing: action used for a company to connect their product to customers
4P's and where advertising/marketing is - correct answer ✔✔Place, Promotion, Place, Product
Advertising: Promotion
Benefits of Branding - correct answer ✔✔1. Product Identification
2. Repeat Sales
3. New Product Sales
Branding is a long term investment that defines who the company is and helps gain
lifelong customers
brand elements - correct answer ✔✔different components of a brand that identify and
differentiate it
Goal of Branding from Business perspective - correct answer ✔✔- Customers have greater
loyalty
- Customers believe product is better
- Can have higher prices
- Greater cooperation from your suppliers
