ADV 3403 Exam #1 questions well
answered graded A+ 2025/2026
Brand (Functional) - correct answer ✔✔A name, term, sign, symbol, or design, or combination
of them intended to identify the goods and services of one seller and to differentiate them from
those of competitors
Brand (Emotional) - correct answer ✔✔Represents our collective thoughts & feelings about a
company that are built up over time
Brand vs. Product - correct answer ✔✔-A brand is not a product
-Product: anything available in the market for use or consumption, that may satisfy a need or
want
-Brand: has elements that differentiate it in some way from other similar products
Benefits of Branding for Businesses - correct answer ✔✔-Customer recognition/loyalty
Benefits of Branding for Consumers - correct answer ✔✔-Identify the source or maker of the
product
-Simplify product decision making
-Reduce the "search cost" of a product (internally and externally)
-Signal quality
How Branding Reduced Ricks During Purchase - correct answer ✔✔-Functional Risk: the product
doesn't work well
-Physical Risk: the product is dangerous
-Financial Risk: the product is not worth the price
, -Social Risk: the product causes embarrassment from others
-Time Risk: the product will have to be purchased again
Brand Elements - correct answer ✔✔The different components of a brand that identify &
differentiate it from other similar brands in the market
Examples of Brand Elements - correct answer ✔✔-Color
-Name
-Font
-Logo
-Symbol
-Package Design
-Gift Card
-Store
-Website
-About Us
Goal of Branding from a Business Prospective - correct answer ✔✔-Create perceptual
differences among 2 brands in the minds of consumers
Case Study: Amazon.com - correct answer ✔✔-Seeks to be the world's most customer-centric
company
-World's largest online retailer
-Founded in 1994
-Over 244 million customers
-Ships to over 100 countries
-Duckworth: single letter lock up with a smile (lowercase)
answered graded A+ 2025/2026
Brand (Functional) - correct answer ✔✔A name, term, sign, symbol, or design, or combination
of them intended to identify the goods and services of one seller and to differentiate them from
those of competitors
Brand (Emotional) - correct answer ✔✔Represents our collective thoughts & feelings about a
company that are built up over time
Brand vs. Product - correct answer ✔✔-A brand is not a product
-Product: anything available in the market for use or consumption, that may satisfy a need or
want
-Brand: has elements that differentiate it in some way from other similar products
Benefits of Branding for Businesses - correct answer ✔✔-Customer recognition/loyalty
Benefits of Branding for Consumers - correct answer ✔✔-Identify the source or maker of the
product
-Simplify product decision making
-Reduce the "search cost" of a product (internally and externally)
-Signal quality
How Branding Reduced Ricks During Purchase - correct answer ✔✔-Functional Risk: the product
doesn't work well
-Physical Risk: the product is dangerous
-Financial Risk: the product is not worth the price
, -Social Risk: the product causes embarrassment from others
-Time Risk: the product will have to be purchased again
Brand Elements - correct answer ✔✔The different components of a brand that identify &
differentiate it from other similar brands in the market
Examples of Brand Elements - correct answer ✔✔-Color
-Name
-Font
-Logo
-Symbol
-Package Design
-Gift Card
-Store
-Website
-About Us
Goal of Branding from a Business Prospective - correct answer ✔✔-Create perceptual
differences among 2 brands in the minds of consumers
Case Study: Amazon.com - correct answer ✔✔-Seeks to be the world's most customer-centric
company
-World's largest online retailer
-Founded in 1994
-Over 244 million customers
-Ships to over 100 countries
-Duckworth: single letter lock up with a smile (lowercase)
