CAA Exam Questions with Correct Answers 100% Verified By Experts| Latest Update
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Which of the following is NOT a step in the consumer decision process?
need recognition
cognitive dissonance
information search
postpurchase evaluation cognitive dissonance
A shopper waiting in a supermarket checkout line decides to buy a candy bar. Which of the
following is most likely the path to the shopper's decision?
think/do/feel
think/feel/do
feel/think/do
do/feel/think do/feel/think
Which of the following is a social influence on consumer decision making?
state of mind
innovation
satisfaction
family family
Which of the following is a psychological influence on consumer decision making?
motivations
innovations
family
culture motivations
,This is made up of tangible items—such as art, literature, buildings, and music—and intangible
concepts-such as knowledge, laws, morals, and customs—that together define a group of
people or a way of life
Society
Culture
Ethnicity
Behavior Culture
A group of people an individual uses as a model for behavior in specific situations
Reference group
Subgroup
Normal group
Subcultures Reference group
Which of the following can be used to provide marketers with a deeper understanding of how
low-attention processing actually works and what motivates people into unconscious, intuitive
decision making?
microtargeting
niche marketing
neuromarketing
behavioral targeting neuromarketing
Which of the following is for many people the most important reference group because of its
formative role and the intensity of its relationships?
Neighbors
Teachers
Family
Employers Family
,The basic driving forces that motivate us to do something are called ..................
Wants
Desires
Values
Needs Needs
According to Maslow's Hierarchy of Needs, which level of needs includes self-fulfillment and
enriching experiences?
Ego needs
Belongingness needs
Safety needs
Self-actualization needs Self-actualization needs
Which dimension of effective advertising represents the "art" part?
Strategic dimension
Personal dimension
Creative dimension
Media dimension Creative dimension
Which dimension of effective advertising represents the "science" part?
Strategic dimension
Personal dimension
Creative dimension
Media dimension Strategic dimension
Which of the following is prepared by the account planner to summarize the basic marketing
and advertising strategy?
Creative brief
, Positioning statement
Message objective
Unique selling proposition Creative brief
The ROI of creativity stands for ________.
Real, original, and intense
Relevant, original, and impact
Relevant, original, and intense
Real, on-target, and invested Relevant, original, and impact
Which of the following refers to intuitive, holistic, artistic, and emotionally expressive thinking?
Lateral-brain thinking
Back-brain thinking
Top-brain thinking
Right-brain thinking Right-brain thinking
Which type of thinking is logical, orderly, and linear?
Right-brain
Left-brain
Top-brain
Back-brain Left-brain
Which of the following is the first step in the classic creative process?
Ideation
Brainfag
Incubation
Immersion Immersion
Guaranteed Success
Which of the following is NOT a step in the consumer decision process?
need recognition
cognitive dissonance
information search
postpurchase evaluation cognitive dissonance
A shopper waiting in a supermarket checkout line decides to buy a candy bar. Which of the
following is most likely the path to the shopper's decision?
think/do/feel
think/feel/do
feel/think/do
do/feel/think do/feel/think
Which of the following is a social influence on consumer decision making?
state of mind
innovation
satisfaction
family family
Which of the following is a psychological influence on consumer decision making?
motivations
innovations
family
culture motivations
,This is made up of tangible items—such as art, literature, buildings, and music—and intangible
concepts-such as knowledge, laws, morals, and customs—that together define a group of
people or a way of life
Society
Culture
Ethnicity
Behavior Culture
A group of people an individual uses as a model for behavior in specific situations
Reference group
Subgroup
Normal group
Subcultures Reference group
Which of the following can be used to provide marketers with a deeper understanding of how
low-attention processing actually works and what motivates people into unconscious, intuitive
decision making?
microtargeting
niche marketing
neuromarketing
behavioral targeting neuromarketing
Which of the following is for many people the most important reference group because of its
formative role and the intensity of its relationships?
Neighbors
Teachers
Family
Employers Family
,The basic driving forces that motivate us to do something are called ..................
Wants
Desires
Values
Needs Needs
According to Maslow's Hierarchy of Needs, which level of needs includes self-fulfillment and
enriching experiences?
Ego needs
Belongingness needs
Safety needs
Self-actualization needs Self-actualization needs
Which dimension of effective advertising represents the "art" part?
Strategic dimension
Personal dimension
Creative dimension
Media dimension Creative dimension
Which dimension of effective advertising represents the "science" part?
Strategic dimension
Personal dimension
Creative dimension
Media dimension Strategic dimension
Which of the following is prepared by the account planner to summarize the basic marketing
and advertising strategy?
Creative brief
, Positioning statement
Message objective
Unique selling proposition Creative brief
The ROI of creativity stands for ________.
Real, original, and intense
Relevant, original, and impact
Relevant, original, and intense
Real, on-target, and invested Relevant, original, and impact
Which of the following refers to intuitive, holistic, artistic, and emotionally expressive thinking?
Lateral-brain thinking
Back-brain thinking
Top-brain thinking
Right-brain thinking Right-brain thinking
Which type of thinking is logical, orderly, and linear?
Right-brain
Left-brain
Top-brain
Back-brain Left-brain
Which of the following is the first step in the classic creative process?
Ideation
Brainfag
Incubation
Immersion Immersion
