DMI + AMA Pro Certification
When posting content on social platforms, what best practices should you
follow?
Choose TWO of the following:
1. Ensure posts are topical and relevant
2. Include photos and videos
3. Include as much detail as possible
4. Use hashtags and emojis sparingly - CORRECT ANSWER-1. Ensure posts are
topical and relevant
2. Include photos and videos
Video is important in digital marketing, as it can offer marketers a huge return on
investment.
When posting video content on social media platforms, what best practices
should you follow?
Choose TWO of the following:
1. Aim to capture attention within the first 20 seconds
2. Capture and share live events
3. Design your videos for sound-on
4. Design your videos for vertical views - CORRECT ANSWER-2. Capture and
share live events
4. Design your videos for vertical views
You've been asked to train a new digital marketing intern on the best practices to
follow when using hashtags. Which key hashtag rules have been broken in this
image?
"Check out these 10 reasons why you should become a digital marketer! ◡̈
#digitalmarketingintheunitedstates #digital #marketing #content #marketing
Choose TWO of the following:
1. Choose images relevant to hashtags
2. Capitalize hashtags appropriately
3. Avoid using lots of hashtags
4. Do not include emojis besides hashtags - CORRECT ANSWER-2. Capitalize
hashtags appropriately
3. Avoid using lots of hashtags
,Engaging audiences is an essential tactic for businesses to help drive sales. You
would like to give a 25% discount to customers via a Facebook post.
What type of post is most suitable for this?
Choose ONE of the following:
1. Offer post
2. Slideshow post
3. Event post
4. Link post - CORRECT ANSWER-1. Offer post
You want to ensure that a video you post on YouTube is watched by your target
audience.
What best practices should you follow when posting video content to YouTube?
Choose TWO of the following:
1. Add a maximum of three tags to the video
2. Include a brief, general description of the video
3. Include target keywords in the video's raw file name
4. Use high-resolution video - CORRECT ANSWER-3. Include target keywords in
the video's raw file name
4. Use high-resolution video
Your digital marketing intern was about to regram a follower's post on your
Instagram account.
Based on the images shown, which best practices for regramming UGC have yet
to be applied?
Choose TWO of the following:
1. Avoid editing content
2. Cross-promote on other platforms
3. Give credit to owner
4. Include branded hashtag in post - CORRECT ANSWER-1. Avoid editing content
3. Give credit to owner
Posting content regularly on LinkedIn can help position you as an authority on
your topic.
What are some of the best practices that should be followed when posting on
LinkedIn?
Choose TWO of the following:
1. Avoid including YouTube links
, 2. Post content once a week
3. Ask co-workers to share company posts
4. Adopt a professional tone - CORRECT ANSWER-3. Ask co-workers to share
company posts
4. Adopt a professional tone
You can post content on Pinterest to help potential customers find out about your
products and services.
What are some of the best practices you should follow when posting content on
Pinterest?
Choose TWO of the following:
1. Post occassionally
2. Use a headline to reinforce your message
3. Use horizontal imagery
4. Include descriptive copy - CORRECT ANSWER-2. Use a headline to reinforce
your message
4. Include descriptive copy
Optimizing your Facebook and Instagram ad campaigns can boost your return on
investment.
How can you optimize ad serving on Facebook and Instagram?
Choose TWO of the following:
1. Target three audience combinations in each ad set
2. Use multiple CTAs in your ads
3. Use Link Clicks to serve ads to people who are most likely to click on them
4. Use Daily Unique Reach to show your ad once per day to your audience -
CORRECT ANSWER-3. Use Link Clicks to serve ads to people who are most likely
to click on them
4. Use Daily Unique Reach to show your ad once per day to your audience
Your campaign budget for Q2 has been decreased but management still expect
you to increase the company's social following across Facebook, LinkedIn, and
Instagram.
What are the best methods you can adopt to build a loyal community?
Choose TWO of the following:
1. Launch a follower ad campaign on LinkedIn
2. Use hashtags in posts to increase discoverability
3. Run an integrated Facebook and Instagram campaign
4. Join social platform groups relevant to your business - CORRECT ANSWER-2.
Use hashtags in posts to increase discoverability
4. Join social platform groups relevant to your business
When posting content on social platforms, what best practices should you
follow?
Choose TWO of the following:
1. Ensure posts are topical and relevant
2. Include photos and videos
3. Include as much detail as possible
4. Use hashtags and emojis sparingly - CORRECT ANSWER-1. Ensure posts are
topical and relevant
2. Include photos and videos
Video is important in digital marketing, as it can offer marketers a huge return on
investment.
When posting video content on social media platforms, what best practices
should you follow?
Choose TWO of the following:
1. Aim to capture attention within the first 20 seconds
2. Capture and share live events
3. Design your videos for sound-on
4. Design your videos for vertical views - CORRECT ANSWER-2. Capture and
share live events
4. Design your videos for vertical views
You've been asked to train a new digital marketing intern on the best practices to
follow when using hashtags. Which key hashtag rules have been broken in this
image?
"Check out these 10 reasons why you should become a digital marketer! ◡̈
#digitalmarketingintheunitedstates #digital #marketing #content #marketing
Choose TWO of the following:
1. Choose images relevant to hashtags
2. Capitalize hashtags appropriately
3. Avoid using lots of hashtags
4. Do not include emojis besides hashtags - CORRECT ANSWER-2. Capitalize
hashtags appropriately
3. Avoid using lots of hashtags
,Engaging audiences is an essential tactic for businesses to help drive sales. You
would like to give a 25% discount to customers via a Facebook post.
What type of post is most suitable for this?
Choose ONE of the following:
1. Offer post
2. Slideshow post
3. Event post
4. Link post - CORRECT ANSWER-1. Offer post
You want to ensure that a video you post on YouTube is watched by your target
audience.
What best practices should you follow when posting video content to YouTube?
Choose TWO of the following:
1. Add a maximum of three tags to the video
2. Include a brief, general description of the video
3. Include target keywords in the video's raw file name
4. Use high-resolution video - CORRECT ANSWER-3. Include target keywords in
the video's raw file name
4. Use high-resolution video
Your digital marketing intern was about to regram a follower's post on your
Instagram account.
Based on the images shown, which best practices for regramming UGC have yet
to be applied?
Choose TWO of the following:
1. Avoid editing content
2. Cross-promote on other platforms
3. Give credit to owner
4. Include branded hashtag in post - CORRECT ANSWER-1. Avoid editing content
3. Give credit to owner
Posting content regularly on LinkedIn can help position you as an authority on
your topic.
What are some of the best practices that should be followed when posting on
LinkedIn?
Choose TWO of the following:
1. Avoid including YouTube links
, 2. Post content once a week
3. Ask co-workers to share company posts
4. Adopt a professional tone - CORRECT ANSWER-3. Ask co-workers to share
company posts
4. Adopt a professional tone
You can post content on Pinterest to help potential customers find out about your
products and services.
What are some of the best practices you should follow when posting content on
Pinterest?
Choose TWO of the following:
1. Post occassionally
2. Use a headline to reinforce your message
3. Use horizontal imagery
4. Include descriptive copy - CORRECT ANSWER-2. Use a headline to reinforce
your message
4. Include descriptive copy
Optimizing your Facebook and Instagram ad campaigns can boost your return on
investment.
How can you optimize ad serving on Facebook and Instagram?
Choose TWO of the following:
1. Target three audience combinations in each ad set
2. Use multiple CTAs in your ads
3. Use Link Clicks to serve ads to people who are most likely to click on them
4. Use Daily Unique Reach to show your ad once per day to your audience -
CORRECT ANSWER-3. Use Link Clicks to serve ads to people who are most likely
to click on them
4. Use Daily Unique Reach to show your ad once per day to your audience
Your campaign budget for Q2 has been decreased but management still expect
you to increase the company's social following across Facebook, LinkedIn, and
Instagram.
What are the best methods you can adopt to build a loyal community?
Choose TWO of the following:
1. Launch a follower ad campaign on LinkedIn
2. Use hashtags in posts to increase discoverability
3. Run an integrated Facebook and Instagram campaign
4. Join social platform groups relevant to your business - CORRECT ANSWER-2.
Use hashtags in posts to increase discoverability
4. Join social platform groups relevant to your business
