BUSI 4940 Chapters 1-6|Questions with Correct Answers 100% Verified by Experts|
2025/2026 Latest Update
Someone who has responsibility for all functional facets of the business General manager
The job of the general manager is to Create value for the enterprise
Although the general manager holds a particular position in the organization Any individual
in a function position can have a general management perspective. Having one will assist
employees throughout the organization.
A general management perspective helps you to Identify relevant data, information and
knowledge that are important to strategic analysis and action.
Fundamental components of the general managers job Setting direction, creating strategy,
implementing change and assessing performance (today and tomorrow) How well is the
organization performing
What is generally NOT a task of the general manager? Creating financial statements
A fundamental challenge facing general managers today stems from the fact That the
external environment in which their organization operates which includes current customers,
potential customers, competitors, technological innovations, government, suppliers, global
forces changes so quickly that a firm does not have the resources to keep up.
The tasks of a general manager will be addressed not sequentially or in isolation from each
other but as A continuously changing mix of activities.
Before embarking on a strategy making process Make sure that you know your starting
point, which means that you need a solid assessment of current performance. You need a high
level view of what you are trying to achieve which will be captured in your vision, mission and
values.
, The assessment of organizational performance is based on two sets of measures Operating
performance and organizational health.
Typical "hard" measures of Operating Performance Profitability, financial position and
making performance. This is the backward looking approach.
Profitability - How well has the org. done? Profit margins, key expense ratios, return on
equity/assets and economic value added
Financial Position - Is it a viable company? Leverage ratios (debt/equity, interest coverage),
liquidity ratios (units, revenue), activity ratios (asset and inventory turnover)
Market Performance - Symptom of underlying problem Absolute level and growth rate in
sales, market share and new products as % of sales.
"Soft" Measures of Organizational Health - forward looking Enthusiasm, boundaries,
problem solving, learning and sustainability.
Enthusiasm How enthusiastic are managers and employees about their work?
Boundaries Do individuals identify with narrow sub-groups or with the organization as a
whole?
Problem Solving Are problem areas identified and dealt with or hidden and ignored?
Learning Does the organization learn from its experience? From others' experiences?
Sustainability Can the pace at which people are working be sustained?
2025/2026 Latest Update
Someone who has responsibility for all functional facets of the business General manager
The job of the general manager is to Create value for the enterprise
Although the general manager holds a particular position in the organization Any individual
in a function position can have a general management perspective. Having one will assist
employees throughout the organization.
A general management perspective helps you to Identify relevant data, information and
knowledge that are important to strategic analysis and action.
Fundamental components of the general managers job Setting direction, creating strategy,
implementing change and assessing performance (today and tomorrow) How well is the
organization performing
What is generally NOT a task of the general manager? Creating financial statements
A fundamental challenge facing general managers today stems from the fact That the
external environment in which their organization operates which includes current customers,
potential customers, competitors, technological innovations, government, suppliers, global
forces changes so quickly that a firm does not have the resources to keep up.
The tasks of a general manager will be addressed not sequentially or in isolation from each
other but as A continuously changing mix of activities.
Before embarking on a strategy making process Make sure that you know your starting
point, which means that you need a solid assessment of current performance. You need a high
level view of what you are trying to achieve which will be captured in your vision, mission and
values.
, The assessment of organizational performance is based on two sets of measures Operating
performance and organizational health.
Typical "hard" measures of Operating Performance Profitability, financial position and
making performance. This is the backward looking approach.
Profitability - How well has the org. done? Profit margins, key expense ratios, return on
equity/assets and economic value added
Financial Position - Is it a viable company? Leverage ratios (debt/equity, interest coverage),
liquidity ratios (units, revenue), activity ratios (asset and inventory turnover)
Market Performance - Symptom of underlying problem Absolute level and growth rate in
sales, market share and new products as % of sales.
"Soft" Measures of Organizational Health - forward looking Enthusiasm, boundaries,
problem solving, learning and sustainability.
Enthusiasm How enthusiastic are managers and employees about their work?
Boundaries Do individuals identify with narrow sub-groups or with the organization as a
whole?
Problem Solving Are problem areas identified and dealt with or hidden and ignored?
Learning Does the organization learn from its experience? From others' experiences?
Sustainability Can the pace at which people are working be sustained?
