GRADED A+
QUESTIONS AND ANSWERS
which of the following is a term for physical goods that are bought and sold?. ANSWER -B.
Products
which of the following is a standard term that describes the audience of retail stores-that is,
the people who will buy things from the stores?. ANSWER -D. Customers
which of the following is a term for intangible things, such as providing delivery, that are
sold by retailers?. ANSWER -C. Services
what kind of things does a manufacturer produce?. ANSWER -D. Finished products
which of the following holds large quantities of product that are later sent either to retail
locations or directly to customers?. ANSWER -C. Distribution center
which of the following terms best describes a grower of potatoes?. ANSWER -A.
Manufacturer
The majority of retailers are:. ANSWER -A. Independently owned
which of the following is the term for the retailing approach that places the focus on
creating a seamless shopping experience for customers by integrating multiple channels?.
ANSWER -B. Omnichannel
which of the following is the standard definition of a retail ecosystem?. ANSWER -A. An
interconnected system of approaches for meeting the goal of retailing, which is to provide
customers with the merchandise and services they want.
Approximately what percentage of U.S jobs are retail jobs, as of 2019?. ANSWER -C. 20-
25%
, These customers can take a long time to make a purchase decision, and might return to a
retailer several times before making a purchase.. ANSWER -D. Comparison shoppers
These customers tend to make quick purchase decisions, often buying inexpensive items
that are not high importance to them.. ANSWER -B. Impulse buyers
These customers tend to spend a lot of time checking out products and prices through
online sites, visiting different stores and comparing retailer ads.. ANSWER -D. Comparison
shoppers
These customers view shopping as a fun occasion, so shopping does not necessarily include
making a purchase.. ANSWER -C. Recreational shoppers
These customers have an early adopter mindset, and want to be recognized as trendsetters
by others.. ANSWER -A. Innovation/ trend buyers
These shoppers have typically enjoyed and valued positive customer experiences with a
particular retailer.. ANSWER -A. Loyal customers
These shoppers are rarely the first to try new products.. ANSWER -B. Followers
Which of the following is the term for behavior influences that come from a customer's
family and friends?. ANSWER -B. External social cues
Which of the following is the term for behavior influences that come from retailers
marketing?. ANSWER -B. External social cues
Which of the following is the term for behavior influences that come from a customer's own
needs?. ANSWER -C. Internal physical cues
Which of the following is the term for the overall impression gathered from information
that is seen, heard and experienced by customers who encounter a business, its products and
services?. ANSWER -D. Company brand
Which of the following is the term for the unique way that company employees act with
each other and with customers?. ANSWER -C. Company culture