ADPR 4600 MIDTERM QUESTIONS AND ANSWERS
1. T/F: Primary and Secondary Research - Answers -Primary: "Field Research" -
Surveys, observations, trials, tests, focus groups
Secondary: "Desk Research" - Articles, books, newspapers, internet, CD/DVD
2. T/F: Market Entry Strategies (management contracting) - Answers -Joint Venture -
"management know-how" (tourism and public utilities) - PROS: low risk means of entry
CONS: profits?
3. T/F: Demographic Factors (economic development and education) - Answers -?
Market size and population growth (density, age, household size, education)
4. T/F: Defining Globalization (Corcoran 1998) - Answers -Increasing
internationalization of: economics life and its effects on trade, national sovereignty, laws
and regulations, mass media, culture identity
"the shrinking of time and space"
5. T/F: Brand Piracy Examples - Answers -Imitation (copying), Faking, Preemption
(third parties' registration)
6. T/F: Package Decision (factors) - Answers -size and design
7. T/F: Indirect Exports (middlemen EMC and ITC) - Answers -Middlemen: Export
Management Company (EMC), International Trading Company (ITC)
PROS: no commitment of time or money, use of contracts, less risk
CONS: little/no control
8. T/F: Low context cultures place high value on words and communicators are
encouraged to be direct and exact - Answers -True
9. T/F: People in collectivist societies are generally expected to take care of themselves
- Answers -False
10. T/F: Different Models for International ADPR Research - Answers -Centralized
Control (global), Decentralized Control (local), Coordinated Control (international
research agency, regcal and glocal)
11. Multiple Choice: Product Standardization and Adaption - Answers -Standardization:
high-tec, high-touch
Uniform approach to 4Ps
Adaption: mandatory? discretionary? customization to satisfy dif. cultures
1. T/F: Primary and Secondary Research - Answers -Primary: "Field Research" -
Surveys, observations, trials, tests, focus groups
Secondary: "Desk Research" - Articles, books, newspapers, internet, CD/DVD
2. T/F: Market Entry Strategies (management contracting) - Answers -Joint Venture -
"management know-how" (tourism and public utilities) - PROS: low risk means of entry
CONS: profits?
3. T/F: Demographic Factors (economic development and education) - Answers -?
Market size and population growth (density, age, household size, education)
4. T/F: Defining Globalization (Corcoran 1998) - Answers -Increasing
internationalization of: economics life and its effects on trade, national sovereignty, laws
and regulations, mass media, culture identity
"the shrinking of time and space"
5. T/F: Brand Piracy Examples - Answers -Imitation (copying), Faking, Preemption
(third parties' registration)
6. T/F: Package Decision (factors) - Answers -size and design
7. T/F: Indirect Exports (middlemen EMC and ITC) - Answers -Middlemen: Export
Management Company (EMC), International Trading Company (ITC)
PROS: no commitment of time or money, use of contracts, less risk
CONS: little/no control
8. T/F: Low context cultures place high value on words and communicators are
encouraged to be direct and exact - Answers -True
9. T/F: People in collectivist societies are generally expected to take care of themselves
- Answers -False
10. T/F: Different Models for International ADPR Research - Answers -Centralized
Control (global), Decentralized Control (local), Coordinated Control (international
research agency, regcal and glocal)
11. Multiple Choice: Product Standardization and Adaption - Answers -Standardization:
high-tec, high-touch
Uniform approach to 4Ps
Adaption: mandatory? discretionary? customization to satisfy dif. cultures
