D361
Business Simulation
TASK 2 – Passed
VMM2: Competitive Analysis
Western Governors University
, VMM2: Competitive Analysis
All Terrain Bicycles
Competitive Analysis
Student : Christopher McCalla
A. SWOT Analysis
STRENGTHS WEAKNESSES
Utilization of state-of-the-art technology The company fails to diversify its
results in superior products compared products.
to competitors.
OPPORTUNITIES THREATS
Increasing market share in recreation Lack of R&D Investment
SWOT Justification
Strengths
All Terrain Bicycles' foremost strength lies in its product quality. Employing 3D
technology for part fabrication significantly diminishes operational costs. Moreover,
these parts boast superior attributes—lighter weight and enhanced durability
compared to conventional metal frames. This unique product differentiation sets us
apart from competitors, offering a superior alternative to what they provide.
Weaknesses
Throughout seven consecutive quarters, All Terrain Bicycles limited its consumer
offerings to merely three products. This restriction, with one selection in each of the
recreation, mountain, and race categories, emerged as a vulnerability for the
company. It resulted in a diminished array of choices for customers, potentially
leading to lost sales opportunities.
Opportunities
There's a chance to seize a larger portion of the market share within the recreation
segment. Through allocating resources to research and development and bolstering
advertising efforts for our recreational bikes, we can claim the most market share.
Recreation stands out as the most sought-after segment across all sales channels
and cities, offering a substantial avenue for expansion.
Threats
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Business Simulation
TASK 2 – Passed
VMM2: Competitive Analysis
Western Governors University
, VMM2: Competitive Analysis
All Terrain Bicycles
Competitive Analysis
Student : Christopher McCalla
A. SWOT Analysis
STRENGTHS WEAKNESSES
Utilization of state-of-the-art technology The company fails to diversify its
results in superior products compared products.
to competitors.
OPPORTUNITIES THREATS
Increasing market share in recreation Lack of R&D Investment
SWOT Justification
Strengths
All Terrain Bicycles' foremost strength lies in its product quality. Employing 3D
technology for part fabrication significantly diminishes operational costs. Moreover,
these parts boast superior attributes—lighter weight and enhanced durability
compared to conventional metal frames. This unique product differentiation sets us
apart from competitors, offering a superior alternative to what they provide.
Weaknesses
Throughout seven consecutive quarters, All Terrain Bicycles limited its consumer
offerings to merely three products. This restriction, with one selection in each of the
recreation, mountain, and race categories, emerged as a vulnerability for the
company. It resulted in a diminished array of choices for customers, potentially
leading to lost sales opportunities.
Opportunities
There's a chance to seize a larger portion of the market share within the recreation
segment. Through allocating resources to research and development and bolstering
advertising efforts for our recreational bikes, we can claim the most market share.
Recreation stands out as the most sought-after segment across all sales channels
and cities, offering a substantial avenue for expansion.
Threats
This study source was downloaded by 100000902171055 from CourseHero.com on 11-10-2025 21:37:09 GMT -06:00
PAGE 1
https://www.coursehero.com/file/236779438/Competitive-Analysisdocx/
