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CGMS Ch. 13 Questions and answers 100% PASS

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CGMS Ch. 13 Questions and answers 100% PASS

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CGMS
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Uploaded on
January 2, 2026
Number of pages
17
Written in
2025/2026
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Questions & answers

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CGMS 723 Quiz 1 with Correct
Answers 100% PASS

Domestic Market - CORRECT ANSWER-The market which the company's

headquarters is located and that it continues to serve with its products and services.

International Market - CORRECT ANSWER-A Market located outside a

company's domestic market which derives demand form the company's products

and services

5 Levels of International Business Transactions - CORRECT ANSWER-Level 1-

Accidental Exporting

Level 2- Active Exporting

Level 3 - International Marketing

Level 4 - International Marketing and Limited Operations

Level 5 - Foreign Direct Investment (FDI)

Accidental Exporting - CORRECT ANSWER-- First level of International

Business Transactions, lowest level of risk

- act of producing products/services to be sold within domestic market, but

demand is derived in the international market.

,Active Exporting - CORRECT ANSWER-- Second level of International Business

Transactions

- act of producing product/services to meet demand in 1 or more international

markets

- Main activity is to buy product for export market and distribution

- Good knowledge and relationship with custom brokers and host government

regulation

International Marketing - CORRECT ANSWER-- Third level of International

Business Transactions

- the business activity described in Level 2, as well as the decision by management

to move its international marketing function out of the domestic market and in (or

closer to) the international market it serves through active exporting activities.

- Marketing function will encompass decisions of the marketing mix's "P's"

(product, price, promotion, place, packaging, positioning and people) for

marketing and market entry strategies. These will be dispensed from the

international location.

International Marketing and Limited Operations - CORRECT ANSWER-- Fourth

level of International Business Transactions




COPYRIGHT ©️ 2025 ALL RIGHTS RESERVED

, -Includes all activities of level 3, plus limited warehousing/final assembly

operations

In this level, a company is choosing to offer sales support for customers in the

international market or it is producing inventory to meet expected future demand.

This level is best suited for companies who serve markets with predictable seasonal

demand.

Seldom chosen as a means of international business. Most companies shift directly

from level 3-5 (i.e. International marketing to Foreign Direct Investment)

Foreign Direct Investment (FDI) - CORRECT ANSWER-- Fifth level of

International Business Transactions (highest risk, highest expected return)

- the investing of people, resources, proprietary tech/processes, money, and assets

into an international market and replication of the corporation's structure in a

foreign market (setting up a foreign division or head office). This is the sole

advantage of a Multinational Enterprise (MNE)

- Companies engaged in this level will have suppliers from around the globe to

produce products/services for the international markets.

International Trade - CORRECT ANSWER-- an exchange of capital, goods

and/or services across international borders or territories.

- represent a significant portion of GDP

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