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1. What are the four V's of big data? Answer: Volume, Velocity, Variety, Veracity
2. One of the 4 Vs of big data that refers to uncertainty
due to data inconsistency and incompleteness, ambiguities, latency,
deception, and model approxima- tions is . Answer: veracity
3. is the most critical step of the decision-making process.
Answer: Identifying
4. analytics is the analysis of online activity, such as visits to
websites or social media. Answer: Web
5. are analytical tools that describe what has happened.
Answer: Descriptive Ana- lytics
6. Data
that are too large or too complex to be handled by standard data-
pro- cessing techniques and typical desktop software are called .
Answer: Big Data
7. Data-driven decision making tends to decrease a firm's Answer:
risk.
8. Advanced analytics generally refers to Answer: predictive and prescriptive
analytics.
9. Which of the following best exemplifies big data? Answer: Cellphone
owners around the world generate vast amounts of data by calling, texting, tweeting, and
browsing the Web on a daily basis.
10. has to do with how much uncertainty is in the data.
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