NRF customer service Questions and
Answers Latest 2026
Brick- and-mortar Ans: The presence of a physical
storefront and face-to-face customer experience.
Closeout stores Ans: Off-price stores that offer an
assortment of brand-name merchandise at a significant
discount off the the manufacturer's price
Commercial cue Ans: Advertising message that impacts
purchase decisions
convenience stores Ans: These stores aim at providing
their customers a convenient shopping experience. These
general merchandise stores are easily accessible, small in
size, with quick shopping and easy checkout.
corporate chain Ans: A company that operates multiple
stores under common ownership, and usually has
centralized decision-making.
Demographics Ans: Quantifiable information about
customer such as household size, income, education,
occupation, and place of residence.
Department stores Ans: These stores offer good service
and a broad variety and assortment of products of mid-
to-high quality.
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Direct selling Ans: Salespeople contact customers
directly in a convenient location, often at a customer's
home; demonstrate product benefits; take orders; and
deliver the products or perform the services.
Discount stores Ans: These retailers offer a broad
variety of merchandise, limited service, and low prices.
Distribution channel Ans: The chain of businesses
through which a good or service passes until it reaches
the end customer.
Diverse shopper Ans: This buyer is hard to predict or to
understand. He shops in many different places and is not
obviously influenced by any one retail element.
E-commerce Ans: Buying and selling through the internet
via an electronic device
Follower Ans: This customer usually waits to see what
the latest trends will be, and is reluctant to try new
products until friends have done so and reported them
Franchise Ans: The license granted to another party to
market a company's good and services in a particular
territory.
Gross domestic product Ans: The monetary value of all
the finished goods and services produced within a
country annually.
Impulse buyer Ans: The person who makes quick
purchase decisions.
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