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the cost per unit falls as output increases, as such, larger firms face lower
costs and undercut smaller competitors
Excess Capacity
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occurs when a firm produces less than the level needed to minimize ATC.
Means that the capital the firm owns isn't being fully utilized
Ways Firms work to Differentiate Their Products
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1. Style or Type ex. Hot Topic vs. Gap 2. Location ex. Lillis Café 3. Quality ex.
North Face 4. Environmental/Social Consciousness ex. Fair Trade Coffee
Economics of scale
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occur when costs decline as output expands in the long run
demand curve
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a graph that shows the quantities of a particular good or service that
consumers will demand at various prices
absolute advantage
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the ability to produce more of a good or service than others can with a
given amount of resources
market failures
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situations in which the assumption of efficient, competitive markets fails to
hold
AVC =
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VC/Q
equilibrium
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the situation in a market when the quantity supplied equals the quantity
demanded; graphically, this convergence happens where the demand
curve intersects the supply curve
, Mutual Interdependence
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"My profits depend on your price, your profit depend on my price"
Positive Externalities on the graph
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D internal moves right to D social, from Q current to Q efficient
surplus (excess supply)
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a situation in which the quantity of a good that is supplied is higher than the
quantity demanded
External Costs
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costs of a market activity paid by people who are not participants