A marketing strategy: specifies a target market and a related marketing mix
- specifies a target market and a related
marketing mix
- provides a focused but narrow picture
of what a firm will do in some market
- is a whole-company plan
- includes two interrelated parts -
product mix and product development
- includes the marketing mix, but does
not specify customers
,Extreme boards, a manufacturer of high- external market environment
performance snowboard, carefully
developed a strategy for moving into
South America. The strategy had poor
results after an economic recession
rapidly decreased consumer spending
in recreational products in most of its
South American markets, demonstrating
the influence of the _____ on marketing
strategy.
- technology
- cultural values
- customer behaviors
- external market environment
- competitive environment
- internal company factors
- government intervention
,Which of the following would be a lifestyle, values, attitudes, and personality
variable in psychographic profiling
(developing a customer persona).
Check all answers that apply (may be
more than one). Check all answers that
apply (may be more than one)
- lifestyle
- values
- brand loyalty
- attitudes
- personality
- marital status
, The total stream of purchases that a customer lifetime value
customer can contribute to the firm
over the length of the firm-customer
relationship is referred to as?
- customer whole value
- customer estimated value
- customer lifetime value
- customer satisfaction value
- customer worth
Which of the following is a key function To provide a reason why the customer should buy the product
of "positioning" in marketing campaigns
- to provide a reason why the customer
should buy the product
- to divert the customer's attention from
the product's flaw
- to override the customer's previous
mindset
- to distract the customer from
considering a competitor's product
- specifies a target market and a related
marketing mix
- provides a focused but narrow picture
of what a firm will do in some market
- is a whole-company plan
- includes two interrelated parts -
product mix and product development
- includes the marketing mix, but does
not specify customers
,Extreme boards, a manufacturer of high- external market environment
performance snowboard, carefully
developed a strategy for moving into
South America. The strategy had poor
results after an economic recession
rapidly decreased consumer spending
in recreational products in most of its
South American markets, demonstrating
the influence of the _____ on marketing
strategy.
- technology
- cultural values
- customer behaviors
- external market environment
- competitive environment
- internal company factors
- government intervention
,Which of the following would be a lifestyle, values, attitudes, and personality
variable in psychographic profiling
(developing a customer persona).
Check all answers that apply (may be
more than one). Check all answers that
apply (may be more than one)
- lifestyle
- values
- brand loyalty
- attitudes
- personality
- marital status
, The total stream of purchases that a customer lifetime value
customer can contribute to the firm
over the length of the firm-customer
relationship is referred to as?
- customer whole value
- customer estimated value
- customer lifetime value
- customer satisfaction value
- customer worth
Which of the following is a key function To provide a reason why the customer should buy the product
of "positioning" in marketing campaigns
- to provide a reason why the customer
should buy the product
- to divert the customer's attention from
the product's flaw
- to override the customer's previous
mindset
- to distract the customer from
considering a competitor's product
