Page |1
FBLA Advertising Terms Questions and
Correct Answers/ Latest Update / Already
Graded
AAA
Ans: American Academy of Advertising. An association of
educators, students, and former educators in advertising
AAAA
Ans: American Association of Advertising Agencies. An
association whose members are ad agencies.
ANA
Ans: Association of National Advertisers. An association whose
members are advertisers, i.e., companies that advertise their
products or services.
Accordion insert
Ans: An ad inserted in a magazine, folded with an accordion -
style fold
Accumulation
All rights reserved © 2025/ 2026 |
, Page |2
Ans: An audience-counting method, where each person
exposed to a specific vehicle is counted once within a certain
time period.
Acetate
Ans: Transparent plastic sheet frequently used for overlays in
ad layouts.
Ad copy
Ans: The printed text or spoken words in an advertisement
Adjacencies
Ans: Time periods immediately before and after a television
program, normally used as a commercial break between
programs
Adnorm
Ans: A measure of readership averages for print publications
over a two-year period, used as a baseline for comparing
specific ads to an average
All rights reserved © 2025/ 2026 |
, Page |3
Advance premium
Ans: A premium provided to a consumer, on the condition of
some later purchase
Advertiser
Ans: The manufacturer, service company, retailer, or supplier
who advertises their product or service
Advertising
Ans: A paid, mediated, form of communication from an
identifiable source, designed to persuade the receiver to take
some action, now or in the future
Advertising allowance
Ans: Money provided by a manufacturer to a distributor for the
purpose of advertising a specific product or brand
Advertising budget
Ans: Money set aside by the advertiser to pay for advertising.
There are a variety of methods for determining the most
desirable size of an advertising budget
All rights reserved © 2025/ 2026 |
, Page |4
Advertising elasticity
Ans: The relationship between a change in advertising budget
and the resulting change in product sales
Advertising page exposure
Ans: A measure of the opportunity for readers to see a
particular print advertisement, whether or not they actually
look at the ad
Advertising plan
Ans: An explicit outline of what goals an advertising campaign
should achieve, how to accomplish those goals, and how to
determine whether or not the campaign was successful in
obtaining these goals
Advertising research
Ans: Research conducted to improve the efficiency of
advertising. It may focus on a specific ad or campaign or may be
directed at a more general understanding of how advertising
works or how consumers use the information in advertising. It
can entail a variety of research approaches, including
psychological, sociological, economic, and other perspectives.
All rights reserved © 2025/ 2026 |
FBLA Advertising Terms Questions and
Correct Answers/ Latest Update / Already
Graded
AAA
Ans: American Academy of Advertising. An association of
educators, students, and former educators in advertising
AAAA
Ans: American Association of Advertising Agencies. An
association whose members are ad agencies.
ANA
Ans: Association of National Advertisers. An association whose
members are advertisers, i.e., companies that advertise their
products or services.
Accordion insert
Ans: An ad inserted in a magazine, folded with an accordion -
style fold
Accumulation
All rights reserved © 2025/ 2026 |
, Page |2
Ans: An audience-counting method, where each person
exposed to a specific vehicle is counted once within a certain
time period.
Acetate
Ans: Transparent plastic sheet frequently used for overlays in
ad layouts.
Ad copy
Ans: The printed text or spoken words in an advertisement
Adjacencies
Ans: Time periods immediately before and after a television
program, normally used as a commercial break between
programs
Adnorm
Ans: A measure of readership averages for print publications
over a two-year period, used as a baseline for comparing
specific ads to an average
All rights reserved © 2025/ 2026 |
, Page |3
Advance premium
Ans: A premium provided to a consumer, on the condition of
some later purchase
Advertiser
Ans: The manufacturer, service company, retailer, or supplier
who advertises their product or service
Advertising
Ans: A paid, mediated, form of communication from an
identifiable source, designed to persuade the receiver to take
some action, now or in the future
Advertising allowance
Ans: Money provided by a manufacturer to a distributor for the
purpose of advertising a specific product or brand
Advertising budget
Ans: Money set aside by the advertiser to pay for advertising.
There are a variety of methods for determining the most
desirable size of an advertising budget
All rights reserved © 2025/ 2026 |
, Page |4
Advertising elasticity
Ans: The relationship between a change in advertising budget
and the resulting change in product sales
Advertising page exposure
Ans: A measure of the opportunity for readers to see a
particular print advertisement, whether or not they actually
look at the ad
Advertising plan
Ans: An explicit outline of what goals an advertising campaign
should achieve, how to accomplish those goals, and how to
determine whether or not the campaign was successful in
obtaining these goals
Advertising research
Ans: Research conducted to improve the efficiency of
advertising. It may focus on a specific ad or campaign or may be
directed at a more general understanding of how advertising
works or how consumers use the information in advertising. It
can entail a variety of research approaches, including
psychological, sociological, economic, and other perspectives.
All rights reserved © 2025/ 2026 |
