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FBLA Advertising Vocab Terms Questions
and Correct Answers/ Latest Update /
Already Graded
promotional advertising
Ans: advertising designed to increase sales
institutional advertising
Ans: the process used to try to create a favor able image for a
company and foster goodwill in the marketplace
media
Ans: the avenues through which messages are delivered; also
known as channels
print media
Ans: newspapers, magazines, direct mail, signs, and billboards
used in advertising
transit advertising
Ans: advertising found on public transportation
All rights reserved © 2025/ 2026 |
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broadcast media
Ans: radio and television
online advertising
Ans: a form of advertising that uses either email or the World
Wide Web
specialty media
Ans: relatively inexpensive, useful items featuring an
advertiser's name or logo that are given away; also known as
giveaways or advertising specialties
media planning
Ans: the process of selecting the advertising media and
deciding the time or space in which the ads should appear to
accomplish a marketing objective
advertisement
Ans: paid public announcement persuading you to buy an item
or a service
All rights reserved © 2025/ 2026 |
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advertising agency
Ans: company made up of professionals who specialize in
providing creative and business services involved in planning,
preparing, and placing advertisements
advertising plan
Ans: the thinking and tasks needed to achieve a successful
advertising campaign that fits into the advertiser's marketing
strategy
advertising research
Ans: the thorough investigation of the planning, preparation,
and placement of advertisments
art
Ans: everything in the advertisement that is not copy,
including the illustration and design
banner ad
Ans: paid advertising on a web site
All rights reserved © 2025/ 2026 |
FBLA Advertising Vocab Terms Questions
and Correct Answers/ Latest Update /
Already Graded
promotional advertising
Ans: advertising designed to increase sales
institutional advertising
Ans: the process used to try to create a favor able image for a
company and foster goodwill in the marketplace
media
Ans: the avenues through which messages are delivered; also
known as channels
print media
Ans: newspapers, magazines, direct mail, signs, and billboards
used in advertising
transit advertising
Ans: advertising found on public transportation
All rights reserved © 2025/ 2026 |
, Page |2
broadcast media
Ans: radio and television
online advertising
Ans: a form of advertising that uses either email or the World
Wide Web
specialty media
Ans: relatively inexpensive, useful items featuring an
advertiser's name or logo that are given away; also known as
giveaways or advertising specialties
media planning
Ans: the process of selecting the advertising media and
deciding the time or space in which the ads should appear to
accomplish a marketing objective
advertisement
Ans: paid public announcement persuading you to buy an item
or a service
All rights reserved © 2025/ 2026 |
, Page |3
advertising agency
Ans: company made up of professionals who specialize in
providing creative and business services involved in planning,
preparing, and placing advertisements
advertising plan
Ans: the thinking and tasks needed to achieve a successful
advertising campaign that fits into the advertiser's marketing
strategy
advertising research
Ans: the thorough investigation of the planning, preparation,
and placement of advertisments
art
Ans: everything in the advertisement that is not copy,
including the illustration and design
banner ad
Ans: paid advertising on a web site
All rights reserved © 2025/ 2026 |
