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Test Bank for Framework for Marketing Management, 6th edition by Philip Kotler, Kevin Lane Keller (All Chapters)
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Chapter 14 Sensory Function
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Chapter 9 Setting Product Strategy and Introducing New Offerings
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Chapter 10 Designing and Managing Services
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Chapter 2 Developing and Implementing Marketing Strategies and Plans
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Chapter 7 Crafting the Brand Positioning
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Chapter 8 Creating Brand Equity and Driving Growth
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Chapter 18 Conducting Marketing Responsibly in the Global Economy
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