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Marketing for Managers

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Chapter 5: Customer Analysis- 2, Segmentation, Differentiation, Positioning

Chapter 2: The Value Perspective in Marketing

Chapter 4: Customer Analysis, Marketing Research

Chapter 3: Environmental and Industry Analysis

Chapter 9: Place-Channels Management

Chapter 1: Market Orientation and Definitional Issues

Chapter 6: Promotions Management

Chapter 8: Pricing Management

Jul 2022

2021/2022

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