The Unfair Advantage notes

‘How does a startup become so successful?’ As the first marketing director of Just Eat UK, and the number 3 hire on the senior management team, I have been asked this question over and over again. After the phenomenal £1.5 billion initial public offering (IPO) of our online food ordering startup in 2014, people would ask: ‘Ash, you were there from the beginning. What is the secret?’ My mind would spin in all different directions trying to think of an accurate answer … Was it th...

‘How does a startup become so successful?’ As the first marketing director of Just Eat UK, and the number 3 hire on the senior management team, I have been asked this question over and over again. After the phenomenal £1.5 billion initial public offering (IPO) of our online food ordering startup in 2014, people would ask: ‘Ash, you were there from the beginning. What is the secret?’ My mind would spin in all different directions trying to think of an accurate answer … Was it th...