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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER. 1 TO 2 CHAPTERS TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER. 1 TO 2 CHAPTERS
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    TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER. 1 TO 2 CHAPTERS

  • Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit organizations. Answer: B Page Ref: ...
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    ETHANDOC
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER. 1 TO 2 CHAPTERS TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER. 1 TO 2 CHAPTERS
  • Exam (elaborations)

    TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER. 1 TO 2 CHAPTERS

  • Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit organizations. Answer: B Page Ref: ...
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    ETHANDOC
    $13.49 More Info