Summary
Complete Summary MSSR (MAN-MMA032A) - All Lectures + Short book summaries
This summary contains all relevant literature for the course Methodology in Marketing & Strategic Management (MAN-MMA032A). It contains all (video)lectures and short summaries of the book chapters (Hair, 8th).
noudb1908
Summary
Total Summary MMSR: lectures, chapters of Hair and article (grade: 8)
This document contains all the Hair chapters needed for the exam, very detailed written down and highlighted what is important. Article of Henseler, Hubona & Ray (2016) is summarized as well. All the lectures are added along the chapters to make it complete. Each chapter shows all the steps that need to be taken in the process of (for example) ANOVA, or PLS-SEM Everything you need is in this summary, that is why this one is longer than usual.
vyneegilissen
Summary
Summary of Methodology in Marketing & Strategy Research (MMSR)
A clear summary/overview of the study material for the course of Methodology in Marketing and Strategy Research (MMSR). This summary is based on all the web lectures that were provided in the course and it also includes additional information, pictures, and (elaborate) examples that were provided to explain the materials extra clearly. The summary helps you study with a bit more ease and provides you with all information without having to look at hours of web lectures yourself. Good luck!
dayanitimmerhuis
Summary
Summary Advanced Research Methods Part B
Summary Advanced Research Methods Part B, part of the Master Business Administration. Includes everything for the exam (Lectures, video's and chapters book Hair et al. (See index for specific chapters)
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Class notes
Complete document for all lectures and more for Methodology Marketing & Strategic Management Research (MMSR
In this document, all the lectures have been elaborated in detail. In addition, the videos associated with each module have been worked out in detail. The questions that are asked have been dealt with. In short, in this comprehensive document you will find all the information needed to learn the exam as best as possible.
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