Class notes
Notes and exam practice of Marketing Planning And Strategic Management Marketing
This document includes all the notes of marketing planning and strategic management. Two books are covered: Fundamentals of Strategy and the Marketing Plan Handbook. The chapters that are covered are 1,4,6,8 and 10 for the marketing plan handbook and chapters 4,6,7,8 of fundamentals and strategy. Do keep in mind that the book is always useful because it covers all the information in more detail than the lectures. It also contains many examples which are needed for the exam. Lastly, the write...
juliettemarhe
Summary
Summary Integrated Marketing: Strategic Marketing
In this summary you can find all the material that needs to be known, with clear schemas and additional notes. At the end of the document there is an additional glossary.
tessybiebouw
Summary
Summary Marketing Planning and Strategic Management (private specialization).
This summary is written for the test of the private-specialization course named: ''Marketing Planning and Strategic Management''
carolineschaap
Summary
Summary Marketing Planning and Strategic Management (MPSM)
Summary of Marketing Planning and Strategic Management. Consists of all the chapters of the book and the information of the lectures. Second-year course of European Studies.
eline-teunissen