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Marketing Concepts notes (8th edition)
Lyndon Simkin, William Pride - ISBN: 9781473760271
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View all 6 notes for Marketing Concepts , written by Lyndon Simkin, William Pride. All Marketing Concepts notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Concepts summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing Concepts notes
Summary of the book 'Marketing: Concepts and Strategies' by Sally Dibb, Lyndon Simkin, William M Pride, O C Ferrell. Only the required chapters for the exam.
- Summary
- • 90 pages •
Summary of the book 'Marketing: Concepts and Strategies' by Sally Dibb, Lyndon Simkin, William M Pride, O C Ferrell. Only the required chapters for the exam.
This summary excludes chapters: 4, 13, 21, 22 and 23. The summary contains a good amount of figures for clarification.
- Summary
- • 97 pages •
This summary excludes chapters: 4, 13, 21, 22 and 23. The summary contains a good amount of figures for clarification.
Everything you need to know is included. The central idea behind marketing is that a firm (or other entity)will create something (e.g., a product or service) of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile. The value of the product or service offered by the firm must be examined from the customer’s point of view. Some customer segments value certain product attributes more than others. A ve...
- Summary
- • 86 pages •
Everything you need to know is included. The central idea behind marketing is that a firm (or other entity)will create something (e.g., a product or service) of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile. The value of the product or service offered by the firm must be examined from the customer’s point of view. Some customer segments value certain product attributes more than others. A ve...
Marketing concepts and models per chapter in one overview
- Summary
- • 20 pages •
Marketing concepts and models per chapter in one overview
Summary of the book for Marketing at Radboud University. Business administration year 2. Subject code is MAN-BCU2008. Summary in English. Terms and researchers in italics. Summary of the book Dibb et al. - Marketing concepts and strategies, 8th edition, ISBN 9781473760271. Relatively short. Clear and concise.
- Summary
- • 25 pages •
Summary of the book for Marketing at Radboud University. Business administration year 2. Subject code is MAN-BCU2008. Summary in English. Terms and researchers in italics. Summary of the book Dibb et al. - Marketing concepts and strategies, 8th edition, ISBN 9781473760271. Relatively short. Clear and concise.
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Newest Marketing Concepts summaries
Summary of the book 'Marketing: Concepts and Strategies' by Sally Dibb, Lyndon Simkin, William M Pride, O C Ferrell. Only the required chapters for the exam.
- Summary
- • 90 pages •
Summary of the book 'Marketing: Concepts and Strategies' by Sally Dibb, Lyndon Simkin, William M Pride, O C Ferrell. Only the required chapters for the exam.
This summary excludes chapters: 4, 13, 21, 22 and 23. The summary contains a good amount of figures for clarification.
- Summary
- • 97 pages •
This summary excludes chapters: 4, 13, 21, 22 and 23. The summary contains a good amount of figures for clarification.
Everything you need to know is included. The central idea behind marketing is that a firm (or other entity)will create something (e.g., a product or service) of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile. The value of the product or service offered by the firm must be examined from the customer’s point of view. Some customer segments value certain product attributes more than others. A ve...
- Summary
- • 86 pages •
Everything you need to know is included. The central idea behind marketing is that a firm (or other entity)will create something (e.g., a product or service) of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile. The value of the product or service offered by the firm must be examined from the customer’s point of view. Some customer segments value certain product attributes more than others. A ve...
Marketing concepts and models per chapter in one overview
- Summary
- • 20 pages •
Marketing concepts and models per chapter in one overview
Summary of the book for Marketing at Radboud University. Business administration year 2. Subject code is MAN-BCU2008. Summary in English. Terms and researchers in italics. Summary of the book Dibb et al. - Marketing concepts and strategies, 8th edition, ISBN 9781473760271. Relatively short. Clear and concise.
- Summary
- • 25 pages •
Summary of the book for Marketing at Radboud University. Business administration year 2. Subject code is MAN-BCU2008. Summary in English. Terms and researchers in italics. Summary of the book Dibb et al. - Marketing concepts and strategies, 8th edition, ISBN 9781473760271. Relatively short. Clear and concise.
Do you have documents that match this book? Sell them and earn money with your knowledge!
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