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Marketing Communication Strategy notes (1st edition)
Ko J.M.G. Floor, Fred van Raaij - ISBN: 9789001782566
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View all 15 notes for Marketing Communication Strategy, written by Ko J.M.G. Floor, Fred van Raaij. All Marketing Communication Strategy notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Communication Strategy summary or other study material that matches your study style perfectly, and studying will be a breeze.
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Samenvatting van alle hoofstukken van het boek Marketing Communication Strategy van Floor en van Raaij welke ook apart door mij worden aangeboden.
- Summary
- • 58 pages •
Samenvatting van alle hoofstukken van het boek Marketing Communication Strategy van Floor en van Raaij welke ook apart door mij worden aangeboden.
Summary of Chapters 1 to / 7
- Summary
- • 22 pages •
Summary of Chapters 1 to / 7
Summary International Business Communication (IBC) exam IBL Year 3 Semester 2 
Block 3 and 4

Chapters: 1, 2, 4, 5, 6, 7, 8, 13, 14, 18 information on Platforms

Based on the book: Marketing Communication Strategy 
Ko J.M.G. Floor W. Fred van Raaij
Noordhoff Uitgevers Groningen B.V.
14-04-2011 Ko Floor, Fred van Raaij, 600 pages
2566
English

Course module code: IBLIBC02R3
- Summary
- • 18 pages •
Summary International Business Communication (IBC) exam IBL Year 3 Semester 2 
Block 3 and 4

Chapters: 1, 2, 4, 5, 6, 7, 8, 13, 14, 18 information on Platforms

Based on the book: Marketing Communication Strategy 
Ko J.M.G. Floor W. Fred van Raaij
Noordhoff Uitgevers Groningen B.V.
14-04-2011 Ko Floor, Fred van Raaij, 600 pages
2566
English

Course module code: IBLIBC02R3
Full English summary of the chapters 1, 4, 5.4, 6-8 and 13.4 of the book Marketing Communication Strategy by Ko Floor & Fred van Raaij.
- Summary
- • 20 pages •
Full English summary of the chapters 1, 4, 5.4, 6-8 and 13.4 of the book Marketing Communication Strategy by Ko Floor & Fred van Raaij.
Summary of the IBC specialization, contains the chapters 1,2,4,5,6,7,8,13,14,18 and platforms / multi channel approach. Not only the powerpoints have been used, but also the book!
- Summary
- • 17 pages •
Summary of the IBC specialization, contains the chapters 1,2,4,5,6,7,8,13,14,18 and platforms / multi channel approach. Not only the powerpoints have been used, but also the book!
Samenvatting van het boek 'Marketing Communications Strategy' van Floor & Van Raaij
- Summary
- • 17 pages •
Samenvatting van het boek 'Marketing Communications Strategy' van Floor & Van Raaij
Clear and extensive summary of all the IBC chapters material provided on Natschool. 

28 pages.
- Summary
- • 28 pages •
Clear and extensive summary of all the IBC chapters material provided on Natschool. 

28 pages.
Samenvatting van de hoofdstukken uit het boek voor International marketing communication
- Summary
- • 13 pages •
Samenvatting van de hoofdstukken uit het boek voor International marketing communication
Summary last few chapters (16,21,22,23,24)
- Summary
- • 17 pages •
Summary last few chapters (16,21,22,23,24)
Samenvatting van de te leren hoofdstukken uit het boek
- Summary
- • 14 pages •
Samenvatting van de te leren hoofdstukken uit het boek
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Newest Marketing Communication Strategy summaries
Summary International Business Communication (IBC) exam IBL Year 3 Semester 2 
Block 3 and 4

Chapters: 1, 2, 4, 5, 6, 7, 8, 13, 14, 18 information on Platforms

Based on the book: Marketing Communication Strategy 
Ko J.M.G. Floor W. Fred van Raaij
Noordhoff Uitgevers Groningen B.V.
14-04-2011 Ko Floor, Fred van Raaij, 600 pages
2566
English

Course module code: IBLIBC02R3
- Summary
- • 18 pages •
Summary International Business Communication (IBC) exam IBL Year 3 Semester 2 
Block 3 and 4

Chapters: 1, 2, 4, 5, 6, 7, 8, 13, 14, 18 information on Platforms

Based on the book: Marketing Communication Strategy 
Ko J.M.G. Floor W. Fred van Raaij
Noordhoff Uitgevers Groningen B.V.
14-04-2011 Ko Floor, Fred van Raaij, 600 pages
2566
English

Course module code: IBLIBC02R3
Full English summary of the chapters 1, 4, 5.4, 6-8 and 13.4 of the book Marketing Communication Strategy by Ko Floor & Fred van Raaij.
- Summary
- • 20 pages •
Full English summary of the chapters 1, 4, 5.4, 6-8 and 13.4 of the book Marketing Communication Strategy by Ko Floor & Fred van Raaij.
Summary of the IBC specialization, contains the chapters 1,2,4,5,6,7,8,13,14,18 and platforms / multi channel approach. Not only the powerpoints have been used, but also the book!
- Summary
- • 17 pages •
Summary of the IBC specialization, contains the chapters 1,2,4,5,6,7,8,13,14,18 and platforms / multi channel approach. Not only the powerpoints have been used, but also the book!
Samenvatting van het boek 'Marketing Communications Strategy' van Floor & Van Raaij
- Summary
- • 17 pages •
Samenvatting van het boek 'Marketing Communications Strategy' van Floor & Van Raaij
Clear and extensive summary of all the IBC chapters material provided on Natschool. 

28 pages.
- Summary
- • 28 pages •
Clear and extensive summary of all the IBC chapters material provided on Natschool. 

28 pages.
Samenvatting van de hoofdstukken uit het boek voor International marketing communication
- Summary
- • 13 pages •
Samenvatting van de hoofdstukken uit het boek voor International marketing communication
extensive summary for the chapters 4 to 11, 22,23,25
- Summary
- • 30 pages •
extensive summary for the chapters 4 to 11, 22,23,25
Summary Communication and Social Media 2nd year. Chapters 1, 2, 4, 9, 12, 15 and 22 in English
- Summary
- • 18 pages •
Summary Communication and Social Media 2nd year. Chapters 1, 2, 4, 9, 12, 15 and 22 in English
Samenvatting van de te leren hoofdstukken uit het boek
- Summary
- • 14 pages •
Samenvatting van de te leren hoofdstukken uit het boek
This thesis researches the need for both online and offline marketing communication for a mid-range clothing brand in Australia. The thesis however can be applied to any company, as the theory and research questions allow for it; it is very broad. Main research question: "Marketing Approaches for small businesses in Australia; which one is more effective?’’ The most common online and offline communication strategies are discussed. Then the company is being investigated: how effective are th...
- Thesis
- • 46 pages •
This thesis researches the need for both online and offline marketing communication for a mid-range clothing brand in Australia. The thesis however can be applied to any company, as the theory and research questions allow for it; it is very broad. Main research question: "Marketing Approaches for small businesses in Australia; which one is more effective?’’ The most common online and offline communication strategies are discussed. Then the company is being investigated: how effective are th...
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