Integrated Marketing Communications notes

The Online Advertising Process, Types of Ads, and Consumer Privacy.

Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shim Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shim Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shim

Themes of Successful Social Media Campaigns, Advantages and Disadvantages, and Comparisons with Traditional Media.

Considerations in the Selection of Endorsers, Q-Score, Kelman’s Source Attributes, and Emotions in Advertising.

Obstacles to Implementing IMC, Promotion Management, Earned Media, and the Five Marketing Concepts.

Reactive and proactive marketing public relations, sponsorships, and cause-related marketing.

The Advertising Management Process, Disinvesting, and Elasticity.

Types of trade promotion, category management, and corporate advertising.

Modern selling philosophy, and steps in personal selling.

Newspaper, TV, Radio, and Magazines.

Types of trade promotion, category management, and corporate advertising.

Obstacles to Implementing IMC, Promotion Management, Earned Media, and the Five Marketing Concepts.

Considerations in the Selection of Endorsers, Q-Score, Kelman’s Source Attributes, and Emotions in Advertising.

Reactive and proactive marketing public relations, sponsorships, and cause-related marketing.

The Advertising Management Process, Disinvesting, and Elasticity.

The Online Advertising Process, Types of Ads, and Consumer Privacy.

Modern selling philosophy, and steps in personal selling.

Themes of Successful Social Media Campaigns, Advantages and Disadvantages, and Comparisons with Traditional Media.

Newspaper, TV, Radio, and Magazines.