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Grasping Service Marketing notes

Yolanda Jordaan, Mélani Prinsloo - ISBN: 9780620326407

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View all 3 notes for Grasping Service Marketing, written by Yolanda Jordaan, Mélani Prinsloo. All Grasping Service Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Grasping Service Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.

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Chapter 1: Service Marketing as an exchange process
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Chapter 1 of BEM120 Service Marketing as an exchange process, Defines what a service is and how to set up marketing strategies for them. The classification of service and marketing problems are also defined and explained.

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Physical evidence in the service market
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A summary of Chapter 5 of the grasping service marketing textbook. This chapter highlights the elements needed in a service entity to prove to customers they are getting value for money.

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Newest Grasping Service Marketing summaries

document-image
Chapter 1: Service Marketing as an exchange process
(2)
$5.49
1x  sold

Chapter 1 of BEM120 Service Marketing as an exchange process, Defines what a service is and how to set up marketing strategies for them. The classification of service and marketing problems are also defined and explained.

i See more info x
  • Summary
  •  • 10 pages • 
  • by alyshagurnell • 
  • uploaded  13-09-2021
Quick View
i x
document-image
Physical evidence in the service market
(1)
$2.75

A summary of Chapter 5 of the grasping service marketing textbook. This chapter highlights the elements needed in a service entity to prove to customers they are getting value for money.

i See more info x
  • Summary
  •  • 5 pages • 
  • by alyshagurnell • 
  • uploaded  17-11-2021
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i x

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